# Makeup-Free Model Portraits These Victoria's Secret Angel Images Compare Models Without Makeup By M | Published 2014-06-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/models-without-makeup References: [the1stclasslifestyle](http://the1stclasslifestyle.com/victoria-secret-models-before-and-after-make-up/) & [the1stclasslifestyle](http://the1stclasslifestyle.com/) If you've ever wondered what famous celebrity models without makeup look like on a day-to-day basis while they're running errands, in-between shoots or living a seemingly normal life, these model comparison photographs pit a bare-faced celebrity model against her done up, [Photoshop](https://www.trendhunter.com/trends/vmake-ai) and [runway persona](https://www.trendhunter.com/trends/glass-001-artistry-mask). These images specifically depict iconic Victoria's Secret models before and after their looks have been enhanced by countless of hours of makeup. While many of these [Victoria's Secret Angels](https://www.trendhunter.com/trends/victorias-secret-relaunched) like Adriana Lima and Gisele Bündchen still look stunning without makeup, it's interesting to see how drastic a change makeup can make to a person's overall appearance. The contrasting results help to remind girls and boys around the world that the person you see on billboards and magazines often isn't a realistic representation. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 97% | Activity: 94% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Natural Beauty:** There is a growing trend towards embracing natural beauty and showcasing unfiltered images of models without makeup. - **Authenticity in Advertising:** Consumers are demanding more authentic representations of beauty in advertising, as seen through the comparison of models without makeup and their enhanced appearances. - **Body Positivity:** These images contribute to the body positivity movement by showing that even models, who are often idolized for their beauty, have imperfections and variations in their appearances. ### Industries Being Reshaped - **Beauty and Cosmetics:** The beauty and cosmetics industry can capitalize on the trend of natural beauty by promoting products that enhance natural features rather than covering them up. - **Fashion and Advertising:** The fashion and advertising industry should embrace authenticity by featuring more unedited images of models, showcasing their natural beauty and individuality. - **Body Positivity and Wellness:** The body positivity and wellness industry can use these images to encourage self-acceptance and promote realistic beauty standards, fostering a positive body image among individuals. ## Related on Trend Hunter - [Unretouched Photography Books](https://www.trendhunter.com/trends/dove-reimagine-beauty.md) - [Non-AI Beauty Campaigns](https://www.trendhunter.com/trends/the-code.md) - [Featherweight Skin-First Foundations](https://www.trendhunter.com/trends/no-makeup-makeup.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [All-Asian Beauty Campaigns](https://www.trendhunter.com/trends/maybelline-face-the-difference.md) - [Faux Reality Drama Campaigns](https://www.trendhunter.com/trends/primer-donnas.md) - [Empowered Makeup Campaigns](https://www.trendhunter.com/trends/pillow-talk-beauty-soulmates.md) - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/you-are-amazing.md) - [Reality TV Cosmetic Campaigns](https://www.trendhunter.com/trends/it-cosmetics-keep-it-real-campaign.md)