# Models without Makeup Shoots Harper's Bazaar Features 90s Mega Models Cosmetics-Free By Bianca | Published 2009-08-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/models-without-makeup-harpers-bazaar References: [models](http://models.com/feed/?p=3747) The latest to join the ‘models without makeup’ bandwagon is [Harper](https://www.trendhunter.com/trends/rixo)’s Bazaar who, for their September 2009 issue, featured the [mega models of the 90s](https://www.trendhunter.com/trends/chinese-golden-age-models) au naturel. “Amber Valletta, Shalom Harlow, Kristen McMenamy, Helena Christensen, Nadja Auermann, Cindy Crawford, Claudia Schiffer and Tatjana Patitz are all stunning but seeing them without makeup, excessive retouching or complicated styling adds a new layer to their allure,” Models.com says. It looks like Elle France kicked off something major when they started featuring celebrities and models without makeup back in April (see our coverage below), because ever since, other magazines have been going cosmetics - and in some cases even photoshop - free. Check out the related articles below for more models without makeup. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 100% | Activity: 100% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Celebrity Makeup-free Trend:** The rise of featuring celebrities and models without makeup presents an opportunity for beauty brands to promote natural beauty products and educate consumers on skincare routines. - **Authenticity in Fashion Photography:** The trend towards showcasing models without makeup or excessive retouching creates an opportunity for fashion brands to convey authenticity and promote body positivity. - **Minimalist Beauty Campaigns:** The shift towards cosmetics-free magazine features opens up the potential for beauty companies to create minimalist beauty campaigns that focus on enhancing natural features rather than covering them up. ### Who This Affects Most - **Beauty and Skincare:** The rise of the celebrity makeup-free trend offers beauty brands the chance to innovate with natural beauty products and create educational campaigns about skincare routines and self-care practices. - **Fashion and Photography:** The demand for authenticity in fashion photography provides an ideal opportunity for fashion brands to redefine beauty standards and embrace diverse representation by featuring models without makeup or excessive retouching. - **Advertising and Marketing:** The popularity of minimalist beauty campaigns allows advertising and marketing professionals to create impactful and empowering brand messaging that resonates with consumers seeking a more natural and authentic beauty ideal. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Digital Makeup Zines](https://www.trendhunter.com/trends/maczine.md) - [Unretouched Photography Books](https://www.trendhunter.com/trends/dove-reimagine-beauty.md) - [Featherweight Skin-First Foundations](https://www.trendhunter.com/trends/no-makeup-makeup.md) - [Non-AI Beauty Campaigns](https://www.trendhunter.com/trends/the-code.md) - [Gen X Beauty Campaigns](https://www.trendhunter.com/trends/up-next-campaign.md) - [All-Asian Beauty Campaigns](https://www.trendhunter.com/trends/maybelline-face-the-difference.md) - [Blurred Cosmetic Campaigns](https://www.trendhunter.com/trends/mac-cosmetics-and-ella-gross.md) - [Age-Celebrating Beauty Campaigns](https://www.trendhunter.com/trends/becauseofmyage.md)