# Models Disguised as Trees ‘The Night Shift' in Vogue By Elsa Blaine | Published 2008-12-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/models-disguised-as-trees-the-night-shift-in-vogue References: [fashr](http://www.fashr.com/node/1287) & [vogue](http://www.vogue.co.uk/) Model Karlie Kloss was [camouflaged in the forest](https://www.trendhunter.com/trends/leaf-camo) for Patrick Demarchelier's latest shoot for [Vogue](https://www.trendhunter.com/trends/nft-collection2) UK. The January 2009 issue features the editorial titled “The Night Shift” to showcase the easy-to-wear minidresses made popular in the sixties. The haunting black-and-white photo shoot takes place in an evening forest with the ultra-slim Kloss becoming one with the surrounding trees. The effect is creative and dramatic, but what else would we expect from the talented Demarchelier? **Implications** - In society today, many individuals have encountered a sense of loss when it comes to their [relationship with nature](https://www.trendhunter.com/trends/highwood-installation). Businesses that infuse their products with qualities similar to those of the environment or planet will benefit by restoring that connection for consumers. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 60% | Activity: 42% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Nature-inspired Marketing:** Businesses that incorporate qualities of the environment or planet into their products will benefit by restoring consumers' connection with nature. - **Camouflaged Advertising:** Companies can use the technique of camouflaging their products or advertisements to create a sense of intrigue and promote engagement with their brand. - **Natural Aesthetics in Fashion:** Fashion designers can experiment with natural aesthetics in their creations, like the 'Models Disguised as Trees' editorial, to create visually stunning and unconventional pieces. ### Where This Applies - **Fashion:** The fashion industry can draw inspiration from the 'Models Disguised as Trees' editorial to create unique and nature-inspired designs. - **Marketing and Advertising:** Marketing and advertising companies can experiment with camouflaging techniques to make their products or advertisements more engaging and memorable. - **Consumer Goods:** Consumer goods companies can incorporate eco-friendly and nature-inspired elements into their products to appeal to consumers' desire for connection with the planet. ## Related on Trend Hunter - [Artful Camo Fashion](https://www.trendhunter.com/trends/skylrk-camo.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Botanically Inspired Fashion Lines](https://www.trendhunter.com/trends/burberry-x-highgrove.md) - [Whimsical Couture Settings](https://www.trendhunter.com/trends/chanel-spring-summer-2026.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md)