# Weekly Summer Giveaways Modelo Announces the Start of '#ModeloTime,' for Summer Fridays By Kanesa D | Published 2022-05-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/modelo-time References: [hypebeast](https://hypebeast.com/2022/5/modelo-giveaway-salud-to-summer-limited-edition-apparel-accessories-teaser) & [modelousa](https://www.modelousa.com/pages/summer-officialrules)  Modelo is releasing a summer-long curated collection of '#ModeloTime Drops’ in collaboration with various brands, celebrities, and artists. The giveaway brings an interactive digital experience for consumers in a way similar to advent calendar style, with each limited edition item appearing on the Modelo summer website. There will be a chance to win every week until the calendar resets the following Friday at 3:00 p.m ET. Giveaways include tech, apparel, sports, memorabilia, and more. Starting the Modelo festivities is Bumpboxx, a retro bluetooth boombox company. The '#ModeloTime' giveaways are sure to add some extra fun to warm weather activities. The first release will start on May 6, 2022 at 10:00 a.m. ET and will continue every week for a limited amount of time. Image Credit: Modelo ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 23% | Activity: 9% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Interactive Digital Giveaways:** Opportunity for businesses to use interactive digital experiences for giveaways and promotions. - **Curated Promotional Collections:** Opportunity for businesses to curate collections of limited edition items to engage with customers. - **Weekly Promotions:** Opportunity for businesses to create recurring weekly promotions to generate buzz and engagement. ### Who This Affects Most - **Beverage Industry:** Opportunity for beverage companies to collaborate with various brands, celebrities, and artists to curate interactive digital giveaways and promotions. - **Consumer Technology Industry:** Opportunity for consumer technology companies to offer limited edition tech items in curated promotional collections. - **Fashion Industry:** Opportunity for fashion companies to offer limited edition apparel items in curated promotional collections. ## Related on Trend Hunter - [Fan-Centered Soccer Sweepstakes](https://www.trendhunter.com/trends/grita-gol-sweepstakes.md) - [Summer Party Giveaways](https://www.trendhunter.com/trends/summer-party-giveaway.md) - [Celebrational Beer Can Designs](https://www.trendhunter.com/trends/modelo.md) - [Canned Mexican Beer Cocktails](https://www.trendhunter.com/trends/chelada-variety-pack.md) - [Artist Edition Tequila Boxes](https://www.trendhunter.com/trends/summer-of-mexicana.md) - [Family-Focused Mariachi Giveaways](https://www.trendhunter.com/trends/que-viva-el-mariachi.md) - [Mexican Beer-Inspired Streetwear](https://www.trendhunter.com/trends/fighting-spirit.md) - [Mexican Culinary Adventure Giveaways](https://www.trendhunter.com/trends/culinary-adventure-giveaway.md) - [Beach-Themed Beer Promotions](https://www.trendhunter.com/trends/corona-promotion.md)