# Refreshingly Salty Citrus Beers The Modelo Chelada Limón y Sal is a New Take on a Classic By Michael Hemsworth | Published 2019-03-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/modelo-chelada-limn-y-sal References: [foodbev](https://www.foodbev.com/news/constellation-brands-introduces-modelo-chelada-limon-y-sal-in-us/) & [modelousa](https://www.modelousa.com) The Modelo Chelada Limón y Sal beer is the latest creation from the Constellation Brands-owned brand that aims to offer consumers a different option to choose in favor of traditional beers or cocktails. Crafted with Mexican beer, the libation is infused with lime and salt in a manner that speaks to the Michelada beer cocktails traditionally served up in Mexico, but with a less spicy profile. Containing a 3.5% ABV, the drink comes in 24 ounce cans and is sure to be a hit amongst consumers who are seeking out a new alternative to traditional beers and sweet cocktails. The Modelo Chelada Limón y Sal beer comes as the brand's first non-tomato-based drink that is refreshingly simple and savory. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 11% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Savory Beer:** The Modelo Chelada Limón y Sal beer offers a savory twist on traditional beers, catering to consumers seeking new flavor experiences. - **Alternative Libations:** Consumers are increasingly looking for alternatives to traditional beers and sweet cocktails, creating an opportunity for refreshing, non-traditional options like the Modelo Chelada Limón y Sal beer. - **Mexican-inspired Mixology:** The popularity of Mexican-inspired Michelada beer cocktails opens up opportunities for innovative beer products like the Modelo Chelada Limón y Sal that tap into this flavor profile with a less spicy twist. ### Who This Affects Most - **Craft Beer:** Craft beer brands can explore the introduction of savory beer options that cater to consumers seeking unique flavors. - **Alcoholic Beverages:** The rise in demand for alternative libations provides opportunities for alcoholic beverage companies to create refreshing and unconventional drink options like the Modelo Chelada Limón y Sal beer. - **Mixology:** Mixologists can experiment with Mexican-inspired flavor profiles and offer innovative beer cocktails that capture the essence of savory taste experiences, similar to the Modelo Chelada Limón y Sal. ## Related on Trend Hunter - [Canned Mexican Beer Cocktails](https://www.trendhunter.com/trends/chelada-variety-pack.md) - [Chili Lime Beers](https://www.trendhunter.com/trends/bud-light-chelada-tajn-chile-limn.md) - [Refreshing Low-Carbonated Beverages](https://www.trendhunter.com/trends/spiked-aguas-frescas.md) - [Spice-Infused Specialty Beers](https://www.trendhunter.com/trends/bud-light-chelada-tajin.md) - [Non-Alcoholic Mexican-Style Lagers](https://www.trendhunter.com/trends/electrolime-cerca-de-cerveza.md) - [Zesty Mexican-Style Lagers](https://www.trendhunter.com/trends/zesty-mexicanstyle-lager.md) - [Zesty Czech-Style Pilsners](https://www.trendhunter.com/trends/czechstyle-pilsner.md) - [Subtly Spicy Mexican-Style Lagers](https://www.trendhunter.com/trends/spicy-mexicanstyle-lagers.md) - [RTD Canned Cocktails](https://www.trendhunter.com/trends/dos-equis.md)