# Edgy Celebrity Makeup Collections Hailey Baldwin is Collaborating with ModelCo on a Makeup Line By Katherine Pendrill | Published 2016-08-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/modelco References: [refinery29](http://www.refinery29.com/2016/08/120811/hailey-baldwin-makeup-collection) & [modelcocosmetics](http://www.modelcocosmetics.com/) Hailey Baldwin recently took to [Instagram](https://www.trendhunter.com/trends/dolly-parton-2) to announce that she is teaming up with the Australian beauty brand ModelCo to launch a new makeup line. While Baldwin has largely made a name for herself through modeling, now the 19-year-old It Girl is lending her talents to the beauty industry. According to a recent press release, Baldwin's new makeup line will combine "quality and femininity for a photo-finish-inspired look and feel." This largely refers to premium formulas in photo filter-esque hues. The new products will also draw inspiration from Baldwin's own personal style, which is both edgy and modern. The new ModelCo collection is likely to appeal to [young, social media-savvy consumers](https://www.trendhunter.com/trends/rhode-launches-in-sephora) eager to emulate current style icons. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 18% | Activity: 22% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Celebrity Makeup Collaborations:** More celebrities are collaborating with beauty brands to create makeup collections, disrupting the traditional beauty industry through influencer marketing. - **Edgy Makeup:** Edgy makeup collections featuring bold, unconventional colors are becoming more popular, disrupting the traditional neutral makeup look. - **Photo-finish-inspired Makeup:** Makeup brands are launching photo-finish-inspired makeup lines, disrupting the traditional approach of only using editing apps to achieve perfect skin in photos. ### Industries Being Reshaped - **Beauty:** The beauty industry is being disrupted by edgy makeup collections and celebrity collaborations, with brands capitalizing on social media trends for increased exposure. - **Fashion:** The fashion industry is becoming more intertwined with the beauty industry, as collections are designed to match runway looks and celebrity style. - **Social Media Marketing:** Social media marketing is disrupting traditional advertising methods, as beauty brands are collaborating with social media influencers to promote their products and reach new audiences. ## Related on Trend Hunter - [Exclusive Drugstore Collaborations](https://www.trendhunter.com/trends/aboutface-beauty1.md) - [Fashion-Forward Beauty Collabs](https://www.trendhunter.com/trends/smashbox-x-ilka.md) - [Teen-Focused Makeup Lines](https://www.trendhunter.com/trends/teencentric-makeup-line.md) - [Festive Makeup Collections](https://www.trendhunter.com/trends/annabelle-holiday-collection.md) - [Soft-Matte Makeup Bundles](https://www.trendhunter.com/trends/soft-matte-makeup.md) - [Collaborative Date-Ready Cosmetics](https://www.trendhunter.com/trends/elf-beauty.md) - [Designer Cosmetics Collabs](https://www.trendhunter.com/trends/merit-x-brandon-maxwell.md) - [Makeup Water Brand Collections](https://www.trendhunter.com/trends/corpse-paint-makeup.md) - [Blurred Cosmetic Campaigns](https://www.trendhunter.com/trends/mac-cosmetics-and-ella-gross.md)