# Empowering Plus-Size Campaigns ELOQUII's #MODELTHAT Campaign Challenges Unconscious Bias By Laura McQuarrie | Published 2019-05-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/model-that References: [prnewswire](https://www.prnewswire.com/news-releases/eloquii-challenges-unconscious-bias-towards-women-size-14-with-debut-of-modelthat-campaign-300843843.html) & [ELOQUII](http://www.ELOQUII.com/model-that) ELOQUII, the [women's plus-size fashion retailer](https://www.trendhunter.com/trends/torrid-jeans-for-life), is launching its first-ever advertising campaign called #MODELTHAT that simultaneously celebrates customers and challenges [unconscious bias in the workplace](https://www.trendhunter.com/trends/computer-science-is-everything). The retailer, which offers sizes 14 to 28, created a campaign that spotlights former chef and ultra-marathon runner, a chief engineer, costume designer and many more. As Mariah Chase, CEO of ELOQUII, describes: "Our #MODELTHAT campaign challenges the unconscious bias that can sometimes lead to stigmatizing, stereotyping or underestimating a woman's talents, abilities or accomplishments based on her body." The #MODELTHAT campaigns stars women like Palencia, a Deputy Director and Chief Engineer of [Detroit Water and Sewerage Department](https://www.trendhunter.com/trends/b01-44-nfl) who is overseeing a $500 million program to help rebuild Detroit and Sarah, a four-time Emmy award-winning TV producer. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 36% | Activity: 57% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Body Positivity:** The #MODELTHAT campaign challenges unconscious bias by celebrating and empowering plus-size women, promoting body positivity in the fashion industry. - **Diverse Representation:** The campaign showcases women from various professional backgrounds, encouraging the importance of diverse representation in media and advertising. - **Empowerment Advertising:** ELOQUII's #MODELTHAT campaign utilizes empowerment advertising to challenge societal norms and inspire women to embrace their talents and accomplishments regardless of body size. ### Sectors Adopting This - **Fashion Retail:** The #MODELTHAT campaign highlights disruptive innovation opportunities within the fashion retail industry to cater to the needs of plus-size customers and challenge traditional beauty standards. - **Media and Advertising:** The campaign demonstrates disruptive innovation opportunities within the media and advertising industry to foster diverse representation and challenge unconscious bias in promotional materials. - **Body Positive Movement:** The #MODELTHAT campaign aligns with the body positive movement and encourages disruptive innovation within various industries to prioritize inclusivity and representation for all body sizes. ## Related on Trend Hunter - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/you-are-amazing.md) - [Body Positivity Campaigns](https://www.trendhunter.com/trends/nobodylikeyou.md) - [Empowering Women's Campaigns](https://www.trendhunter.com/trends/prettypowerful.md) - [Empowering Woman-Inspired Campaigns](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman.md) - [Age-Celebrating Beauty Campaigns](https://www.trendhunter.com/trends/becauseofmyage.md) - [Non-AI Beauty Campaigns](https://www.trendhunter.com/trends/the-code.md) - [Inclusive Beauty Campaigns](https://www.trendhunter.com/trends/judge-beauty.md) - [Empowering Summer Campaigns](https://www.trendhunter.com/trends/empowering-summer-campaign.md) - [Nostalgic Beauty Campaigns](https://www.trendhunter.com/trends/unseenbeauty-initiative.md)