# Branded Model Search Initiatives Torrid is Launching the Casting Call for the Year 2025 By Kalin Ned | Published 2025-09-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/model-search-initiative References: [cbs42](https://www.cbs42.com/business/press-releases/cision/20250909LA67030/torrids-annual-casting-call-returns-to-celebrate-everything-you-are/) [Torrid](https://www.trendhunter.com/trends/torrid-jeans-for-life), a prominent apparel retailer specializing in plus-size fashion for women, has announced the continuation of its annual model search initiative — the Casting Call — for the year 2025. This program is structured as a multi-phase competition that begins with an open application process. At this stage, applicants must send in a photo and a video. Thirty finalists will be selected, and then a public vote will narrow down this group to fifteen individuals who are invited to a professional development bootcamp in Los Angeles. Following this experience, Torrid will announce a single grand prize winner. The rewards for the Casting Call winner include a substantial monetary component, a large clothing allowance, and a central role in the company's future advertising campaigns. The model search initiative is supported by a complementary in-person event in Los Angeles designed to facilitate applications and includes strategic use of digital platforms, social media, and [collaborations with influencers](https://www.trendhunter.com/trends/canadas-next-top-creators) to maximize engagement. Image Credit: Torrid ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 51% | Activity: 52% | Freshness: 49% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Inclusive Model Search Competitions:** Expanding model search initiatives that celebrate body diversity and inclusivity represents a shift towards more representative and empowering brand identities. - **Multi-phase Competitions:** Adopting structured, multi-phase competitions in promotions allows brands to engage audiences over extended periods and build deeper connections. - **Influencer-driven Customer Engagement:** Leveraging influencers and digital platforms in marketing strategies increases audience participation and amplifies brand presence through authentic voices. ### Industries Being Reshaped - **Plus-size Fashion:** The plus-size fashion industry is seeing new opportunities through model search initiatives that directly engage the target demographic and foster community involvement. - **Digital Marketing:** Enhanced digital marketing efforts, including influencer collaborations, redefine how brands connect with consumers and cultivate loyalty. - **Event Management:** Organizing interactive live events in tandem with online campaigns provides an integrated approach for creating buzz and generating interest around brand initiatives. ## Related on Trend Hunter - [Inclusive Denim Campaigns](https://www.trendhunter.com/trends/torrid-jeans-for-life.md) - [Community-Driven Fashion Campaigns](https://www.trendhunter.com/trends/limitless-campaign.md) - [Doll Line Talent Castings](https://www.trendhunter.com/trends/far-out-toys.md) - [Beauty Innovation Contests](https://www.trendhunter.com/trends/the-catalysts-program.md) - [Digital Content Talent Programs](https://www.trendhunter.com/trends/cadillac-fairview.md) - [Body-Inclusive Reality TV Ads](https://www.trendhunter.com/trends/roses-for-every-body.md) - [Beauty Brand Accelerator Programs](https://www.trendhunter.com/trends/walmart-start-2023.md) - [Women-Sponsoring Branding Initiatives](https://www.trendhunter.com/trends/tj-maxx.md) - [AI Fashion Model Platforms](https://www.trendhunter.com/trends/ai-fashion-model.md)