# Domesticated Model Photography Model-Maison Captures Models in the Privacy of Their Own Homes By Vasiliki Marapas | Published 2014-11-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/model-maison References: [featureshoot](http://www.featureshoot.com/2014/11/playful-photos-supermodels-homes/) & [model-maison](http://model-maison.com/) For her latest project, 'Model-Maison,' photographer Cybele Malinowski ventured into the homes of international models and shot them amongst their [personal belongings](https://www.trendhunter.com/trends/lalique-icons). Typically, models are tasked with the difficult job of becoming a commercialized fantasy object. No one cares who the model is. They care what she represents in the fantasy. Wealth. Success. Sexuality. Perfection. In an [editorial or advertisement](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela), the model's single job is to shed her distinctive identity and personal style for the sake of fulfilling the client's vision. Malinowksi's series gives the models the rare opportunity to be themselves. The [Australian fashion photographer](https://www.trendhunter.com/trends/still-life-1) doesn't go into each home with a fixed idea of what she wants to do. Rather, she gets to know the girls over hair and makeup, and lets the shoot unfold organically from there. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 77% | Activity: 42% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Personalized Model Photography:** Disruptive innovation opportunity: Develop photography services that focus on capturing models in their own unique environments, allowing them to express their individuality and authenticity. - **Home-based Fashion Photography:** Disruptive innovation opportunity: Create a platform or agency that specializes in shooting fashion models in their own homes, offering a more intimate and relatable perspective for brands. - **Authenticity in Fashion Advertising:** Disruptive innovation opportunity: Explore ways to promote genuine self-expression and personal style in fashion advertising, shifting away from the traditional commercialized fantasy approach. ### Where This Applies - **Fashion Photography:** Disruptive innovation opportunity: Integrate the concept of home-based fashion photography into traditional fashion photography studios, offering clients a more personal and authentic experience. - **Modeling Agencies:** Disruptive innovation opportunity: Collaborate with photographers and stylists to create a niche in the industry for models who embrace their individuality, providing a unique selling point. - **Fashion Retail:** Disruptive innovation opportunity: Feature models in their own homes or personal spaces for fashion campaigns, emphasizing authenticity and relatability to connect with consumers on a deeper level. ## Related on Trend Hunter - [Abstract Fantasy Home Exhibitions](https://www.trendhunter.com/trends/abstract-fantasy-home.md) - [AI-Powered Fashion Photography Platforms](https://www.trendhunter.com/trends/betterstudio.md) - [Unretouched Photography Books](https://www.trendhunter.com/trends/dove-reimagine-beauty.md) - [AI-Powered Portrait Studios](https://www.trendhunter.com/trends/ai-powered-portrait-studio.md) - [Campaign-Quality GenAI Models](https://www.trendhunter.com/trends/pixelz-digital-twins.md) - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md) - [Art Showroom Apartments](https://www.trendhunter.com/trends/alternative-to-traditional-galleries.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Domestic Design Shows](https://www.trendhunter.com/trends/the-objects-we-live-by.md)