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# Masculine Business Lookbooks
Model Dree Hemingway Poses for the Newest Agnona Lookbook

By M | Published 2014-07-30 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/model-dree-hemingway
References: [visualoptimism.blogspot](http://visualoptimism.blogspot.ca/2014/07/dree-hemingway-by-nadine-ottawa-for.html) & [agnona](http://www.agnona.com/en/lookbook.php)

For the Spring/Summer 2015 Agnona lookbook stars model Dree Hemingway posing in several masculine outfits that channel a business formal look.

Dree Hemingway is the great-grand daughter of famous author Ernest Hemingway. While she doesn't write books, she does have her great grandfather's good looks that she frequently shows off in her acting and modeling career. For the latest Agnona lookbook Hemingway struts her stuff in several masculine garments that are oversized and structured in shape. Though the pieces look like they're intended for a man's body, Hemingway pulls them off effortlessly with a feminine touch. The dark blue, gray and black tones of the pant suits, shirts and overcoats contrast beautifully with Hemingway's porcelain skin and bright blue eyes.

## Trend Insights (Trend Hunter)

- Score: 0.5/10
- Popularity: 2% | Activity: 5% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Masculine Lookbooks:** Opportunity for fashion brands to create and market lookbooks featuring masculine styles that can be worn by both men and women.
- **Oversized and Structured:** Opportunity for designers to experiment with oversized and structured garments that challenge traditional gender norms in fashion.
- **Contrasting Tones:** Opportunity for brands to play with contrasting tones in their collections to create visually striking and unique looks.

### Sectors Adopting This

- **Fashion:** Fashion brands can explore and expand their offerings by embracing androgynous styles in their collections.
- **Modeling:** Models can showcase their versatility by embracing and modeling masculine-inspired outfits for various lookbooks and campaigns.
- **Photography:** Photographers can experiment with capturing the juxtaposition of masculine garments against traditionally feminine features to create visually captivating images.

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