# Supermodel Fragrance Campaigns The Latest Ads for Viva La Juicy Stars Model Candice Swanepoel By M | Published 2015-10-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/model-candice-swanepoel References: [fashiongonerogue](http://www.fashiongonerogue.com/candice-swanepoel-juicy-couture-fragrance-campaign/) & [juicycouture](http://www.juicycouture.com/Beauty-Fragrance-Viva-La-Juicy/l/903) Model Candice Swanepoel shows off her status as the latest face of [Viva La Juicy](https://www.trendhunter.com/trends/juicy-couture-4) perfume by [Juicy Couture](https://www.trendhunter.com/trends/juicy-couture-x-madhappy) in a festive party campaign add that showcases the blonde bombshell lounging on a sofa covered in glitter holding up a bottle of the popular scent. Viva La Juicy is a popular reoccurring scent by the [Juicy Couture brand](https://www.trendhunter.com/trends/juicy-couture-beauty-products) that slightly changes in packaging design from year to year. The current bottle features an elegant glass vial similar to previous designs topped with a pink bow, golden chains and pendants and the woulds "couture" seen in gold glistening through the glass. In the ad campaign Swanepoel effortlessly holds the oversized vial while dressed in a tutu pink cocktail gown with elegant silver pendant earrings. Swanepoel looks as though she has just left an upscale party and come home after a night out. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 66% | Activity: 72% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Celebrity Fragrance Campaigns:** Opportunity for brands to collaborate with popular models and celebrities to create captivating perfume campaigns. - **Customized Packaging Design:** Brands can innovate by offering limited edition or customizable packaging designs to attract consumers and create a sense of exclusivity. - **Influencer Marketing:** Integrating social media influencers in fragrance campaigns can help reach a wider audience and create a more relatable and authentic brand image. ### Who This Affects Most - **Fashion and Beauty:** Fashion and beauty brands can leverage celebrity endorsements to promote their fragrance products and increase sales. - **Packaging and Design:** Opportunity for packaging and design companies to work with fragrance brands to develop unique and visually appealing packaging concepts. - **Marketing and Advertising:** Influencer marketing agencies can collaborate with fragrance brands to develop strategic partnerships and create impactful campaigns. ## Related on Trend Hunter - [Revitalized Brand Fragrances](https://www.trendhunter.com/trends/juicy-couture-4.md) - [Model Fragrance Campaigns](https://www.trendhunter.com/trends/flowerbomb.md) - [Celebrity Fragrance Campaigns](https://www.trendhunter.com/trends/dior-addict-1.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Fashion Brand Cosmetic Collections](https://www.trendhunter.com/trends/juicy-couture-beauty-products.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [A-List Beauty Ambassador Campaigns](https://www.trendhunter.com/trends/dior-addict-2026-collection.md) - [Couture Beauty Campaigns](https://www.trendhunter.com/trends/dior-2024-campaign.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md)