# Voluptuous Lingerie Fashion Ads The Model 1 Curve Campaign Showcases Its Plus-Sized Models By Meghan Young | Published 2014-03-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/model-1-curve-campaign References: [fashiongonerogue](http://www.fashiongonerogue.com/models-1-launches-curve-spring-2014-campaign-sexy-pin-girls/) & [models1blog](http://models1blog.com/2014/03/24/models-1-curve-femme-fatale-campaign-ss-14/) The femme fatale has been given a voluptuous makeover in the Model 1 Curve Campaign, which is appropriately named after the iconic vixen. It was shot to showcase the London-based modelling agency's roster of gorgeous [plus-sized models](https://www.trendhunter.com/trends/torrid-jeans-for-life). Clad in nothing more than a wardrobe of [sexy lingerie](https://www.trendhunter.com/trends/zhilyova), they proudly display their full figures for the camera. The Model 1 Curve Campaign was shot by photographer Michelle George in a dark boudoir setting. It stars Iskra Lawrence, Charlotte Quita Jones, Karmi Pinning, Lucinda Warby and Stephanie Van Den Bergh, who succeed with gold stars at channeling their [inner pin-up girl](https://www.trendhunter.com/trends/contemporary-femininity). The seductive images not only bring people's attention to such beautiful talent, it also celebrates their sizes and shapes, which aren't often seen in magazines. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 100% | Activity: 100% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Plus-sized Fashion:** The campaign showcases the growing demand for plus-sized fashion and highlights the opportunities for brands to cater to this market. - **Body Positivity:** The campaign promotes body positivity and encourages brands to embrace inclusivity in their advertising and marketing strategies. - **Diverse Representation:** The campaign emphasizes the importance of diverse representation in the fashion industry and presents an opportunity for brands to feature models of different shapes and sizes. ### Who This Affects Most - **Fashion:** The fashion industry can capitalize on the rising demand for plus-sized fashion and create inclusive and body-positive campaigns. - **Advertising:** The advertising industry can adopt a more diverse and inclusive approach to representation, showcasing models of all sizes and promoting body positivity. - **Photography:** The photography industry has the opportunity to capture diverse and empowered images of models, challenging traditional beauty standards and promoting body inclusivity. ## Related on Trend Hunter - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Size-Inclusive Shirt Collections](https://www.trendhunter.com/trends/curve-by-the-shirt-company.md) - [Community-Driven Fashion Campaigns](https://www.trendhunter.com/trends/limitless-campaign.md) - [Romantic Size-Inclusive Intimates](https://www.trendhunter.com/trends/gabi-gregg.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [AI-Generated Swimsuit Campaigns](https://www.trendhunter.com/trends/undiz.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md)