# Hazy Haute Photoshoots The ModCloth Spring 2011 Lookbook is Fun and Flirtatious By Chalaine Mantha | Published 2011-03-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/modcloth-spring-2011-lookbook References: [modcloth](http://www.modcloth.com/lookbooks/spring-021411) & [modcloth](http://www.modcloth.com) The ModCloth Spring 2011 lookbook is appropriately called Air Of Spring, and features gorgeous lust-worthy fashion styles for the upcoming season. The lookbook features a lot of pretty floral prints on dresses, brightly colored shoes and jewels of all kinds. You can conveniently get all of the featured looks from ModCloth’s online store. The outdoor images with the shining sun makes me want to feel the warmth more than ever! The location looks like an old-school carnival set in the middle of a forest with an Alice in Wonderland vibe. The girls are playful in their beautiful carefree frocks in stunning colors such as coral, cream and gold. The ModCloth Spring 2011 lookbook is definitely a fun shoot to look through! ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 82% | Activity: 62% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Floral Fashion:** Opportunity to disrupt the fashion industry by incorporating floral prints into clothing designs and marketing campaigns. - **Online Fashion Retail:** Opportunity to disrupt the retail industry by establishing an online store like ModCloth for convenient access to featured looks anywhere. - **Outdoor Photoshoots:** Opportunity to disrupt the photography industry by utilizing outdoor locations for photoshoots, especially during the spring and summer seasons. ### Sectors Adopting This - **Fashion:** The fashion industry can benefit from incorporating floral prints into clothing designs and marketing campaigns. - **Retail:** Establishing an online store for convenient access to featured looks can disrupt the retail industry. - **Photography:** Utilizing outdoor locations for photoshoots, especially during the spring and summer seasons, can disrupt the photography industry. ## Related on Trend Hunter - [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md) - [Transitional Spring Collections](https://www.trendhunter.com/trends/splendid-srping-2025.md) - [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md) - [Tranquil Spring Apparel](https://www.trendhunter.com/trends/livms-soul-place-series.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md)