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# Eerie Android Fashiontography
'Modamorfose' by Rui Aguiar is a Shoot Featuring Robot-Like Models

By Marissa Brassfield | Published 2009-10-03 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/modamorfose-by-rui-aguiar
References: [larapixie.blogspot](http://larapixie.blogspot.com/2009/10/rui-aguiar-modamorfose.html) & [forums.thefashionspot](http://forums.thefashionspot.com/f71/rui-aguiar-photographer-79008.html)

In looking at the images of 'Modamorfose' by Rui Aguiar, I can't help thinking that there's something a bit off about this exhibition. There's a touch of the [surreal](https://www.trendhunter.com/trends/alessandro-micheles) in all of [fashion photography](https://www.trendhunter.com/trends/betterstudio) by nature, but this set adds a bit of sci-fi flair to the mix.

With digitally-enhanced, hyper-real facial features and oddly stiff poses, the portraits in 'Modamorfose' by Rui Aguiar could almost be of [androids](https://www.trendhunter.com/trends/sandy-liang-and-android). This photo set will appear at Praça das Flores 48-A in Lisbon from October 1-October 20. What do you think?

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 77% | Activity: 46% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Why This Trend Is Growing

- **Hyper-real Fashion Photography:** Exploring the use of digitally-enhanced, hyper-real facial features in fashion photography to create a futuristic and surreal aesthetic.
- **Android-inspired Fashion Shoots:** Incorporating robot-like models and stiff poses in fashion photography to create an otherworldly and sci-fi inspired look.
- **Surreal Fashion Exhibitions:** Displaying fashion photography that blurs the line between reality and fantasy, adding a touch of surrealism to the visual experience.

### Industries Being Reshaped

- **Fashion Photography:** Opportunity for photographers to experiment with digital enhancements and unconventional models, pushing the boundaries of traditional fashion photography.
- **Fashion Events:** Fashion exhibitions and shows can incorporate elements of sci-fi and fantasy to create unique and memorable experiences for attendees.
- **Art Exhibitions:** Art exhibitions can explore the intersection of fashion and technology, showcasing innovative approaches to portraying beauty and aesthetics.

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