# Horizontal Fly Boxer Briefs These Modal Underwear Provide Ultimate Comfort and Quick Access By Charlotte Joyce Kidd | Published 2015-10-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/modal-underwear References: [designtaxi](http://designtaxi.com/news/380795/Ultra-Comfortable-Men-s-Underwear-Features-A-Sleek-Quick-Access-Horizontal-Fly/) & [kickstarter](https://www.kickstarter.com/projects/1184319318/ultra-comfortable-mens-underwear-at-a-fair-price?ref=fundedtoday) These '[Bliss](https://www.trendhunter.com/trends/bliss-pro)' boxer briefs by The Comfortable Boxers Co. are a pair of soft, sleek modal underwear with an important and surprising design innovation. The [eco-friendly modal underwear](https://www.trendhunter.com/trends/sparepair-underwear) have a smooth, silken texture that makes them feel as if they aren't even there. They are moisture-absorbent, don't shrink or fade, and come in two styles (boxer briefs and short trunks) and six colors. They're very affordable in comparison to other luxury underwear brands, and they come in sizes S through 3XL. The [men's modal underwear](https://www.trendhunter.com/trends/mens-essentials) boast a seamless waistband with no scratching tags. Best of all, the Bliss modal underwear feature a brilliant design advantage over the typical boxer: two overlapping fabric flaps create a pocket-like horizontal fly. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 78% | Activity: 75% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Modal Underwear:** The rise in eco-consciousness creates an opportunity for innovative modal underwear brands to offer sustainable and comfortable options. - **Affordable Luxury Underwear:** The demand for high-quality underwear at accessible prices presents an opportunity for disruptive brands to provide affordable luxury options. - **Innovative Boxer Design:** There is room for innovation in the boxer brief market by introducing unique designs such as a horizontal fly for added convenience. ### Industries Being Reshaped - **Fashion Industry:** Fashion brands can capitalize on the growing demand for eco-friendly and affordable luxury underwear. - **E-commerce Industry:** Online retailers can offer innovative modal underwear options through their platforms, catering to consumers seeking comfort and convenience. - **Textile Manufacturing Industry:** Textile manufacturers can explore new techniques and materials to produce eco-friendly fabrics for modal underwear with innovative design features. ## Related on Trend Hunter - [Mens Underwear Bundles](https://www.trendhunter.com/trends/manmade.md) - [High-Performance Underwear Collections](https://www.trendhunter.com/trends/the-medalist-collection.md) - [Performance-Focused Undergarments](https://www.trendhunter.com/trends/hux.md) - [Luxe Comfort-Forward Loungewear](https://www.trendhunter.com/trends/bloomers-intimates.md) - [Unique T-Shirt Materials](https://www.trendhunter.com/trends/airknitx-tshirt.md) - [Ultra-Light Intimates Silhouettes](https://www.trendhunter.com/trends/feather-lace.md) - [Health Awareness Undergarments](https://www.trendhunter.com/trends/underaware.md) - [Cotton Underwear Essentials](https://www.trendhunter.com/trends/signature-cotton-collection.md) - [Testicular Cancer Awareness Boxers](https://www.trendhunter.com/trends/testicular-cancer-awareness-boxers.md)