# Fan-Crafted Seasonal Pizzas 'The Petra' is a Brand New Dish Created by a Loyal MOD Pizza Customer By Katherine Pendrill | Published 2016-10-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mod-pizza References: [qsrmagazine](https://www.qsrmagazine.com/news/mod-pizza-unveils-fan-created-dish-fall-menu) & [facebook](https://www.facebook.com/MODPizza/photos/a.180547501976555.41683.149085325122773/1273515829346378/?type=3&theater) The fast casual chain MOD Pizza recently debuted a delicious new fan-crafted creation called 'The Petra' after running its #MyMODPizza contest on social media. Named after its creator and rolled out in stores across the country, the new pizza demonstrates how [brands can collaborate with consumers](https://www.trendhunter.com/trends/taco-bell-fan-style-menu) in fun and innovative ways. The Petra is a colorful pizza comprised of a [pesto sauce base](https://www.trendhunter.com/trends/gourde-vibes-only-pizza) topped with mozzarella, feta, artichokes, bacon, jalapeños and a sprinkling of fresh arugula. The pizza has a unique flavor that is spicy, salty and earthy all at once. The pizza was created by and named after a fan from Colorado, who been out more than 600 entries to have her dish rolled out in MOD Pizza stores. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 23% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Fan-crafted Menu Items:** Fast casual chains can invite customers to create their own menu items through social media contests, fueling brand loyalty and fostering innovation. - **Collaboration Marketing:** Collaborating with fans to create new menu items can result in engaging and interactive marketing campaigns that showcase the brand's commitment to customer satisfaction. - **Pesto-based Pizzas:** Pesto-based pizzas with unique toppings can be a trendy offering in the fast casual dining sector, shaking up traditional pizza options for consumers. ### Who This Affects Most - **Fast Casual Dining:** Fast casual dining chains can leverage fan engagement and social media to create innovative new menu items and stand out in a crowded market. - **Social Media:** Social media platforms can be utilized as a tool for collaboration marketing between brands and their customers, leading to increased brand loyalty and innovation. - **Pizza Chains:** Pizza chains can embrace unique pesto-based pizzas and other non-traditional offerings to differentiate themselves and appeal to adventurous foodies. ## Related on Trend Hunter - [Springtime-Themed Pizzeria Items](https://www.trendhunter.com/trends/mod-pizza-menu-items.md) - [Seasonal Burger-inspired Pizzas](https://www.trendhunter.com/trends/cheesy-backyardburger-pizza.md) - [Topping-Filled Pocket-Style Pizzas](https://www.trendhunter.com/trends/mod-pizza-pocket-pie.md) - [Employee-Inspired Margherita Pizzas](https://www.trendhunter.com/trends/old-world-maggie.md) - [Appetizer-Inspired Pizza Ranges](https://www.trendhunter.com/trends/mod-pizza-tailgate-trio.md) - [Modernized Tropical Pizza Recipes](https://www.trendhunter.com/trends/modern-hawaiian-pizza.md) - [Spicy Chicken Sausage Pizzas](https://www.trendhunter.com/trends/sizzlin-chicken-sausage-pizza.md) - [Community-Focused Holiday Pizzeria Promotions](https://www.trendhunter.com/trends/mod-pizza-together-for-the-holidays.md) - [Limited-Edition Pizza Offerings](https://www.trendhunter.com/trends/limitededition-pizza.md)