# MOD Menswear Campaigns The Latest David Cabra Advertorial is a Futuristic Take on the 60s By Jana Pijak | Published 2014-12-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mod-menswear References: [fuckingyoung.es](http://fuckingyoung.es/david-cabra-fallwinter-2015-campaign/) & [davidcabra](http://www.davidcabra.com/) The David Cabra Fall/Winter 2015 ad campaign draws visual inspiration from the 60s and highlights a wardrobe of MOD menswear looks. The advertorial is captured by photographer Edwin S Freyer and features styling that is courtesy of Juan Martin. Lensed in studio, this campaign highlights blunt haircuts by Gino Mateus and [futuristic fashions](https://www.trendhunter.com/trends/module-capsule-collection) that are sleek and streamlined. David Cabra's retro futurism references are a staple of 60s MOD fashions and are revived for a new generation. Marrying aesthetics with practicality, this MOD menswear range highlights weather-proof and versatile jackets, [functional backpack accessories](https://www.trendhunter.com/trends/at-the-edge-of-time) and everyday staples like collared shirts, pressed trousers and leather high-top sneakers. Overall, this advertorial references the past while infusing its imagery with modern elements that will resonate with today's generation. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 91% | Activity: 88% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Retro Futurism:** Disruptive innovation opportunity: Create modern fashion collections that reference past styles and infuse them with futuristic elements. - **Weather-proof Fashion:** Disruptive innovation opportunity: Develop clothing lines that combine aesthetics with practicality, offering weather-proof options for everyday wear. - **Versatile Accessories:** Disruptive innovation opportunity: Design functional accessories, such as backpacks, that cater to the needs of modern consumers while complementing their outfit. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Incorporate retro futurism concepts and weather-proof designs into fashion collections to appeal to modern consumers. - **Photography:** Disruptive innovation opportunity: Explore new ways of capturing fashion campaigns, combining retro and futuristic elements to create visually striking imagery. - **Footwear:** Disruptive innovation opportunity: Create leather high-top sneakers that combine retro design elements with modern materials and comfort features. ## Related on Trend Hunter - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md) - [Playful Travel Fashion Campaigns](https://www.trendhunter.com/trends/fossil-made-for-this.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Vintage Modern Capsules](https://www.trendhunter.com/trends/module-capsule-collection.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md)