# Psychedelic Sargent Pepper Editorials 'Mod Love' by Elle Canada Salutes the Lonely Hearts Club By Alexandra Serrano | Published 2012-09-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mod-love-by-elle-canada References: [visualoptimism.blogspot](http://visualoptimism.blogspot.ca/2012/09/mod-love-valeria-efanova-by-leda.html) & [ellecanada](http://www.ellecanada.com/) A tribute to the trippy 70s era, 'Mod Love' by Elle Canada boasts an air of Sargent Pepper's Lonely Heart's Club Band allure. The editorial season has seen a devotion the head-to-toe prints seen in runways like [Prada](https://www.trendhunter.com/trends/dimensions-eyeshadow-palette) and [Louis Vuitton](https://www.trendhunter.com/trends/louis-vuitton-fw-2024). The amount of publications that showcase the trend is countless, yet the October 2012 Elle Canada's take on it is surprisingly refreshing. With dizzying prints in all shades of the rainbow, the kaleidoscopic garments featured in this spread are the crême de la crême from the fall runways. Model Valeria Efanova dons groovy looks as dreamed up by stylist Sara Bruneau. Photography duo Leda & St.Jacques capture the far-out aesthetic of this fashion story with hypnotizing technicolor finish. This piece has the rare quality of seeming musical as it reminds of the timeless tunes of the [Beatles](https://www.trendhunter.com/trends/eton-1) and is beyond inspirational. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 38% | Activity: 8% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Full-body Prints:** The trend towards full-body prints, seen in editorials like 'Mod Love', creates an opportunity for disruptive innovation in textile printing and design. - **70s Revival:** The resurgence of 70s-inspired fashion trends, as seen in 'Mod Love', presents an opportunity for disruption in vintage/retro-inspired clothing production and marketing. - **Technicolor Photography:** The use of technicolor photography in editorials like 'Mod Love' suggests a demand for more vibrant and experimental styles of photographic manipulation. ### Sectors Adopting This - **Textile Design and Printing:** The trend towards full-body prints, as seen in 'Mod Love', creates opportunities for innovative and efficient textile design and printing techniques. - **Retro-inspired Fashion Production:** The resurgence of 70s-inspired fashion trends, as seen in 'Mod Love', presents a market opportunity for businesses specializing in vintage or retro-inspired clothing production and marketing. - **Photography and Photo Manipulation:** The use of technicolor photography and experimental manipulation techniques in editorials like 'Mod Love' suggests a trend towards more creative and artistic photographic styles. ## Related on Trend Hunter - [Iconic Rock Band-Inspired Menswear](https://www.trendhunter.com/trends/the-beatles-collection.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Marble-Patterned Interiors](https://www.trendhunter.com/trends/psychedelic-interior.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md)