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# Vibrantly Accented Mod Coats
Takashi Murakami and SOPHNET. Join on a Bright Design

By Amy Duong | Published 2021-03-06 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/mod-coat
References: [hypebeast](https://hypebeast.com/2021/3/sophnet-takashi-murakami-roppongi-hills-project-mod-coat-collaboration) & [soph.net](https://www.soph.net/shop/r/rSOPHNET~ALLITEMS_srd-g/?gb=true)

SOPHNET. works in [collaboration with contemporary artist Takashi Murakami](https://www.trendhunter.com/trends/collab-with-takashi-murakami) on a new mod coat design as a part of the continued ROPPONGI HILLS TAKASHI MURAKAMI PROJECT. The theme that fuels the jacket follows the concept of "connecting hope for the future through art."

The first step of the project is a large sculpture that is found at 66 Plaza, with another statue to follow at the opening of the Flower Cafe. The duo launch a [limited number of mod coats](https://www.trendhunter.com/trends/oamc-and-fragment) and it boasts the [iconic floral motif](https://www.trendhunter.com/trends/flowers-bloom-1) by Murakami. The back of the jacket features a contemporary silhouette of the M-65 emblem and the cut gives wearers an oversized fit. It comes in two color options of either black or olive green.

Image Credit: SOPHNET, Tm, KK

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 54% | Activity: 9% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### What's Driving This Trend

- **Art-inspired Fashion:** The collaboration between SOPHNET. and Takashi Murakami highlights the potential for incorporating art-inspired designs into fashion products.
- **Limited Edition Clothing:** The launch of a limited number of mod coats by SOPHNET. and Takashi Murakami indicates the growing trend of exclusive, limited edition collections in the clothing industry.
- **Oversized Fit:** The oversized fit of the mod coat by SOPHNET. and Takashi Murakami showcases the trend of comfortable, relaxed silhouettes in clothing design.

### Who This Affects Most

- **Fashion:** The incorporation of art-inspired designs in fashion products presents an opportunity for disruption in the fashion industry.
- **Art:** The collaboration between SOPHNET. and Takashi Murakami shows potential for further creative partnerships between artists and industries, promoting art beyond traditional galleries and museums.
- **Limited Edition Retail:** The launch of limited edition mod coats by SOPHNET. and Takashi Murakami showcases the growing trend of retail brands creating exclusive products to promote uniqueness and increase sales.

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