# Awkwardly Honest Greeting Cards MOD by Mel Offers Hilarious Yet Sweet Sentiments for Special Times By Meghan Young | Published 2016-06-22 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/mod-by-mel References: [designtaxi](http://designtaxi.com/news/386780/Funny-But-Sweet-Greeting-Cards-That-Are-Awkward-Honest-And-Relatable/) & [etsy](https://www.etsy.com/shop/MODbyMel) These days, people revel in the honest truth -- at least when you are guaranteed a good long laugh out of it -- and that's exactly what MOD by Mel offers. The honest truth and a belly full of laughter. The [Etsy](https://www.trendhunter.com/trends/arcade-clock) shop is chock full of [clever greeting cards](https://www.trendhunter.com/trends/moimoi) that tell it like it is, in as jovial a way as possible so as to not actually ruin the moment. Founded by Melanie Sheppard, a designer based in Kansas City, MOD by Mel does more than capture the truth hilariously, it does so awkwardly as well. For instance, one reads, "I love you more than I hate your farts," while another one reads, "I can't wait to sniff your baby." Sometimes the truth is just awkward. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 93% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Honest Greeting Cards:** Disruptive innovation opportunity: Create a line of brutally honest greeting cards that provide a refreshing and humorous take on special occasions. - **Jovial Truth-telling:** Disruptive innovation opportunity: Develop a brand that specializes in delivering humorous yet truthful greetings for various occasions, appealing to those who value authenticity and humor. - **Awkwardly Funny Cards:** Disruptive innovation opportunity: Establish a unique card collection that embraces awkward humor, offering a range of cards that celebrate unconventional sentiments and make people laugh. ### Industries Being Reshaped - **Greeting Card Industry:** Disruptive innovation opportunity: Revamp the traditional greeting card industry by introducing a line of bold and unconventional cards that resonate with the changing preferences of consumers. - **E-commerce and Online Marketplaces:** Disruptive innovation opportunity: Create a dedicated online marketplace for quirky and unconventional greeting cards, connecting independent designers and consumers who seek unique and amusing options. - **Humor and Entertainment:** Disruptive innovation opportunity: Explore partnerships or collaborations with comedians or humorists to develop a range of greeting cards that combine wit, humor, and honest sentiments for a truly enjoyable experience. ## Related on Trend Hunter - [Candid Mother's Day Cards](https://www.trendhunter.com/trends/mothers-day-card-collection.md) - [Quirky eCard Platforms](https://www.trendhunter.com/trends/happiepages.md) - [Poetic Greeting Cards](https://www.trendhunter.com/trends/poetic-greeting-card.md) - [Convenient Online Greeting Cards](https://www.trendhunter.com/trends/happy-tree-cards.md) - [Greeting Card Kiosks](https://www.trendhunter.com/trends/greeting-card-kiosk.md) - [Celebratory Mother’s Day Collections](https://www.trendhunter.com/trends/mothers-day-collections.md) - [Empathic Emporium Pop-Ups](https://www.trendhunter.com/trends/fml-store.md) - [Cash-Gifting Greeting Cards](https://www.trendhunter.com/trends/hallmark-venmo-cards.md) - [Candid Celebration Campaigns](https://www.trendhunter.com/trends/theres-an-edible-for-that.md)