# Hobbyist Hunting Campaigns These MOCTU Ads Turn Pastimes into Professions By Amelia Roblin | Published 2011-01-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/moctu-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/moctu_ontario_ministry_of_colleges_and_universities_playstation) & [tcu.gov.on](http://www.tcu.gov.on.ca/eng/) With so many enrapturing diversions, from technology to fashion and more, these MOCTU ads aim to recruit distracted minds for the recourse of [post-secondary education](https://www.trendhunter.com/trends/uo-haul). With the help of the Grey advertising agency of Toronto, Canada, the [Ontario Ministry of Training, Colleges and Universities](https://www.trendhunter.com/trends/pleasure-to-meet-you) have pulled together prints that target the [gamer](https://www.trendhunter.com/trends/droga5s-wake-up), the movie buff and the cosmetics-obsessed. To see one of the MOCTU ads' entertaining TV commercials, watch the video at [Ads of the World](http://adsoftheworld.com/media/tv/moctu_ontario_ministry_of_colleges_and_universities_medic). ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 21% | Activity: 18% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Hyper-personalized Education:** Opportunity to leverage gaming and entertainment interests to create tailor-made educational experiences. - **Skill-based Learning:** Incorporating hobbies and passions into educational programs to create a more engaging and practical learning experience. - **Gamification of Education:** Using game mechanics and elements to make learning more enjoyable and immersive. ### Sectors Adopting This - **Education Technology:** Opportunity to develop interactive platforms and tools that integrate hobbies and interests into educational experiences. - **Entertainment and Media:** Opportunity to create educational content and programs that cater to gaming and entertainment enthusiasts. - **Cosmetics and Beauty:** Opportunity to collaborate with educational institutions to develop courses and certifications related to cosmetics and beauty industry. ## Related on Trend Hunter - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [History-Centric Advertisements](https://www.trendhunter.com/trends/royal-ontario-museum.md) - [Connected Gamer Campaigns](https://www.trendhunter.com/trends/just-another-night-out.md) - [Authentic Men-Targeted Campaigns](https://www.trendhunter.com/trends/mentargeted-campaign.md) - [Canadian Sports Betting Campaigns](https://www.trendhunter.com/trends/get-into-bet-mode.md) - [Miniature Billboard Ads](https://www.trendhunter.com/trends/mini-media.md) - [Cheerful Beer Store Campaigns](https://www.trendhunter.com/trends/whatever-the-case-may-be.md) - [Social Media-Like Study Apps](https://www.trendhunter.com/trends/social-medialike-study-apps-sharpen-aims-to-be-just-as-engaging-and-conveni.md) - [Playful QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-campaign-1.md)