# Ready-to-Serve Canned Mocktails Mocktails Uniquely Crafted Makes Convenient Cocktail Alternatives By Laura McQuarrie | Published 2024-05-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mocktails-uniquely-crafted References: [barmagazine](https://barmagazine.co.uk/mocktails-uniquely-crafted-announce-on-trade-partnership-with-metropolitan-pub-company/) & [drinkmocktails](https://drinkmocktails.co.uk/)  Consumers are abstaining from alcohol due to growing health awareness, the rise of sober social movements and the availability of appealing [non-alcoholic alternatives](https://www.trendhunter.com/trends/sophisticated-alcoholfree-cocktails) like the ones made by [Mocktails Uniquely Crafted](https://www.trendhunter.com/trends/kerry). Non-drinkers are those who are reducing their intake of alcohol are turning to full-flavor mocktails that share a taste of classic cocktails. Mocktails Uniquely Crafted recently announced the launch of three of its award-winning drinks in sixty [Metropolitan Pubs](https://www.trendhunter.com/trends/rei-kawakubo-1). Metropolitan Pubs is expanding the alcohol-free offerings available to consumers with the Summer Serves menu, featuring the Mockarita, Mockapolitan and Espress0% Martini, inspired by the margarita, cosmopolitan and espresso martini respectively. Made with real fruit juices, natural flavors and pure cane sugar, Mocktails Uniquely Crafted's quality drinks share a taste of well-crafted recipes that support a wide range of consumers and inclusive drinking occasions. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 84% | Activity: 66% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Sober Social Movements:** An upsurge in movements promoting alcohol-free lifestyles is creating demand for non-alcoholic beverage innovations. - **Health-conscious Consumption:** The shift towards health-conscious consumption is driving interest in beverages made with natural ingredients and low to no alcohol content. - **Expanding Alcohol-free Menus:** Pubs and restaurants integrating extensive non-alcoholic options into their menus are redefining social drinking experiences. ### Who This Affects Most - **Beverage Industry:** Innovative mocktail products that mimic classic cocktails are revolutionizing the beverage market by catering to health-aware consumers. - **Hospitality Industry:** The inclusion of premium mocktails in hospitality establishments is enhancing customer experiences and broadening target markets. - **Health and Wellness Industry:** The demand for healthier drinking alternatives aligns with the health and wellness industry's focus on promoting overall well-being. ## Related on Trend Hunter - [Fruity Non-Alcoholic Cocktails](https://www.trendhunter.com/trends/fruity-nonalcoholic-cocktails.md) - [Non-Alcoholic Craft Cocktails](https://www.trendhunter.com/trends/ole-mocktails.md) - [Premium Non-Alcoholic Cocktails](https://www.trendhunter.com/trends/mocktail-club.md) - [Spirit-Flavored Craft Mocktails](https://www.trendhunter.com/trends/kul-mocks.md) - [RTD No-Alcohol Cocktails](https://www.trendhunter.com/trends/booze-free-cocktails.md) - [Free-From Natural Mocktails](https://www.trendhunter.com/trends/farming-karma.md) - [Low-Calorie Ready-to-Drink Mocktails](https://www.trendhunter.com/trends/naked-life-spirits.md) - [Alcohol-Free Canned Cocktails](https://www.trendhunter.com/trends/j2o-mocktails.md) - [Zero-Proof Mocktail Variety Packs](https://www.trendhunter.com/trends/mocktail-variety-pack.md)