# Premium Non-Alcoholic Mocktails Mocktails Offers Non-Alcoholic Beverages Inspired by Mixology By Laura McQuarrie | Published 2019-07-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mocktail References: [refinery29](https://www.refinery29.com/en-us/best-non-alcoholic-drinks-to-buy#slide-8) & [mocktails](https://www.mocktails.com/) Mocktails sets itself apart by creating uniquely crafted non-alcoholic drinks that are inspired by mixology and cater to consumers who are looking for a "fun lifestyle alternative" for any occasion. The products are sold in soda-like bottles in packs of four, offering all-natural substitutes for popular cocktails like the Moscow Mule or margarita. While the brand's Sevilla Red 'Sansgria' boasts a deep red color, the Scottish Lemonade 'Mockscow Mule' is rich in lemon and ginger flavors, both of these products are ready to be enjoyed at a moment's notice. To help people increase the enjoyment of these refreshing non-alcoholic alternatives, the brand offers a variety of recipes that can be made with these unique drink bases like the Frozen Sansgria Slushie or the Blueberry-Lemon Smash. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 44% | Activity: 30% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Crafted Non-alcoholic Drinks:** Creating uniquely crafted non-alcoholic drinks is a disruptive innovation opportunity that caters to consumers seeking fun alternatives. - **All-natural Substitutes:** Offering all-natural substitutes for popular cocktails provides a disruptive innovation opportunity for meeting the demand of health-conscious consumers. - **Mocktail Recipes:** Providing a variety of recipes that can be made with unique drink bases opens up a disruptive innovation opportunity for engaging consumers and promoting creativity. ### Industries Being Reshaped - **Beverage Manufacturing:** Crafting non-alcoholic drinks and all-natural substitutes presents disruptive innovation opportunities within the beverage manufacturing industry. - **Hospitality and Entertainment:** The rise of crafted non-alcoholic drinks and mocktail recipes offers disruptive innovation opportunities for the hospitality and entertainment industry to cater to consumers seeking fun alternatives. - **Health and Wellness:** The trend towards all-natural substitutes in non-alcoholic beverages presents disruptive innovation opportunities within the health and wellness industry to cater to health-conscious consumers. ## Related on Trend Hunter - [Fruity Non-Alcoholic Cocktails](https://www.trendhunter.com/trends/fruity-nonalcoholic-cocktails.md) - [Premium Non-Alcoholic Cocktails](https://www.trendhunter.com/trends/mocktail-club.md) - [Non-Alcoholic Craft Cocktails](https://www.trendhunter.com/trends/ole-mocktails.md) - [Spirit-Flavored Craft Mocktails](https://www.trendhunter.com/trends/kul-mocks.md) - [Zero-Proof Mocktail Variety Packs](https://www.trendhunter.com/trends/mocktail-variety-pack.md) - [RTD No-Alcohol Cocktails](https://www.trendhunter.com/trends/booze-free-cocktails.md) - [Alcohol-Free Canned Cocktails](https://www.trendhunter.com/trends/j2o-mocktails.md) - [Free-From Natural Mocktails](https://www.trendhunter.com/trends/farming-karma.md) - [Tropical Premixed Mocktails](https://www.trendhunter.com/trends/premixed-mocktails.md)