# Mocktail-Style Cafe Beverages The Human Bean's Mocktail Magic Drinks Support Healthy Resolutions By Laura McQuarrie | Published 2023-01-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mocktail-magic References: [menafn](https://menafn.com/1105391495/The-Human-Bean-Releases-New-Year-Mocktail-Magic)  With resolutions for a new year in mind, The [Human Bean](https://www.trendhunter.com/trends/festive-drink-menu) concocted Mocktail Magic flavors that are ready to be enjoyed by consumers who are looking for healthier alternatives in 2023. The Bourbon Caramel Cold Foam is an all-new [cold brew coffee](https://www.trendhunter.com/trends/unconform) treat that's sweet, creamy and hand-made to order as a topper for comforting beverages. There's also the Honey Buttered Rum Oat Milk Latte, which shares the rich taste of espresso with steamed oat milk. "These flavors are all about keeping the magic of the new year alive for consumers looking for [mocktails and healthier alternatives](https://www.trendhunter.com/trends/the-spicy-agaverita)," The Human Bean Chief Marketing Officer, Janie Page, said in a press release, "Mocktails have been around for a while, but consumer interest has increased significantly over the past few years." ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 40% | Activity: 58% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Healthier Mocktails:** Provide healthier and non-alcoholic alternatives to classic cocktails with the use of unique and flavorful ingredients that appeal to health-conscious consumers. - **Handcrafted Beverages:** Create bespoke and handcrafted beverages that cater to individual preferences and tastes in order to provide a unique and personalized experience for customers. - **Innovative Cold Foams:** Incorporate unique and unusual flavors into cold foam, such as bourbon caramel, to create memorable and exciting beverage experiences. ### Sectors Adopting This - **Cafes and Coffee Shops:** Offer healthier and more interesting menu items that provide unique experiences and cater to the growing number of customers interested in a healthier lifestyle. - **Beverage Industry:** Develop new and unique beverages, such as handcrafted mocktails, that cater to customers interested in more interesting and unique non-alcoholic beverages. - **Flavor Industry:** Create new and exciting flavor combinations, such as honey buttered rum oat milk latte, that can be incorporated into a wide variety of drinks and foods to provide unique and memorable experiences for customers. ## Related on Trend Hunter - [Refreshing Tropical Mocktails](https://www.trendhunter.com/trends/mocktail-bar.md) - [Tradition-Inspired Holiday Cafe Drinks](https://www.trendhunter.com/trends/festive-drink-menu.md) - [Icy Espresso Cafe Refreshments](https://www.trendhunter.com/trends/iced-shaken-espresso-drinks.md) - [Holiday-Ready Beverage Menus](https://www.trendhunter.com/trends/creative-bar-menu.md) - [Western-Themed Cafe Drink Menus](https://www.trendhunter.com/trends/the-human-bean-drinks.md) - [Bakery-Themed Cafe Beverages](https://www.trendhunter.com/trends/black-rock-coffee-bar-drinks.md) - [Ready-to-Serve Canned Mocktails](https://www.trendhunter.com/trends/mocktails-uniquely-crafted.md) - [Irish Cream-Flavored Mochas](https://www.trendhunter.com/trends/irish-cream-mocha.md) - [Mocktail-Inspired Cafe Drinks](https://www.trendhunter.com/trends/dutch-bros-coffee-menu.md)