# Fake Mocktail Launches Celsius and Mamitas Collaborated on April Fool's Special This Year By Kalin Ned | Published 2023-05-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mocktail-launch References: [facebook](https://www.facebook.com/people/CELSIUS-Drink/100063593679803/?locale=pt_BR) & [instagram](https://www.instagram.com/p/CqfwICTu3GJ/)  This year on April Fool's Day, the popular [energy drink brand CELSIUS](https://www.trendhunter.com/trends/celsius) collaborated with the tequila hard seltzer brand MAMITAS on a mocktail launch—except the debut was fake. The gag product appeared on CELSIUS' social media channels on April 1st and was "promoted as a way to skip the hangover and never miss a beat." This marketing strategy presented a playful way to tease fans of both brands and perhaps even as a way to test consumer interest for potential real collaborations in the future—although the brands haven't explicitly stated this. The fake mocktail launch boasted a co-branded slim can of a refreshing [Prickly Pear Margarita](https://www.trendhunter.com/trends/margarita-dispenser) Cocktail. The social media post asked consumers whether the brands should actually drop this flavor, hinting at a potential real collaboration if the drink garnered enough interest. Image Credit: CELSIUS ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 17% | Activity: 33% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Collaborative Marketing Opportunities:** Brands can collaborate on fake product launches as a way to test consumer interest and promote their partnership. - **Teasing Product Launches:** Fake product launches can be used to create buzz and excitement for potential real products in the future. - **April Fool's Day Marketing:** Brands can leverage the humor of April Fool's Day to playfully promote their products and engage with their audience. ### Who This Affects Most - **Beverage Industry:** Beverage brands can create mocktail launches as a way to market their products and test consumer interest in new flavors. - **Social Media Marketing Industry:** Social media channels can be used as a platform for playful marketing strategies to engage with consumers and promote brand awareness. - **Marketing Industry:** Marketing professionals can experiment with new methods of promotion, such as fake product launches, to generate buzz and interest in their brand. ## Related on Trend Hunter - [Spirit-Flavored Craft Mocktails](https://www.trendhunter.com/trends/kul-mocks.md) - [Zero-Proof Mocktail Variety Packs](https://www.trendhunter.com/trends/mocktail-variety-pack.md) - [April Fools Water Flavors](https://www.trendhunter.com/trends/mlf-wtr.md) - [Non-Alcoholic Mocktail Launches](https://www.trendhunter.com/trends/naked-life.md) - [Ready-to-Serve Canned Mocktails](https://www.trendhunter.com/trends/mocktails-uniquely-crafted.md) - [Non-Alcoholic Craft Cocktails](https://www.trendhunter.com/trends/ole-mocktails.md) - [Spicy Co-Branded Mints](https://www.trendhunter.com/trends/tic-tac-and-del-taco.md) - [Fruity Non-Alcoholic Cocktails](https://www.trendhunter.com/trends/fruity-nonalcoholic-cocktails.md) - [Mixologist-Made Hydration Powders](https://www.trendhunter.com/trends/hydration-multiplier-mocktail-edition.md)