# Mock Model Campaigns Old Navy Spoofs Its Customers & Tabloid Culture With ‘SuperModelquins' By Going Like Sixty | Published 2009-02-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mock-models-old-navy-spoofs-its-customers-and-popular-magazine References: [adage](http://adage.com/article?article_id=134886) & [shopstyle](http://www.shopstyle.com/page/Contest) Old Navy has decided that going creepy will bring customers flocking back into their stores. A dozen mannequins made to resemble a young family, Old Navy’s target market, will make appearances on [hot prime-time television](https://www.trendhunter.com/trends/gap-and-parker-posey). The SuperModelquins also have a divorced mom, and a few single mannequins. Old Navy stores will see the SuperModelquins in April and an [advertising circular](https://www.trendhunter.com/trends/mwcurated) will feature the [goofy-looking characters](https://www.trendhunter.com/trends/asos-inspired-by) soon afterward. Crispin+Bogsky is the advertising agency of record, but no word on whether or not they are claiming SuperModelquins as their idea. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 30% | Activity: 30% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Creepy Mannequin Marketing:** Old Navy's use of SuperModelquins to spoof customers and tabloid culture presents an opportunity for disruptive innovation in the retail industry. - **Prime-time Television Advertising:** The appearance of SuperModelquins on hot prime-time television suggests a trend of leveraging TV as a platform for innovative advertising campaigns. - **Targeted Advertising Circulars:** Old Navy's plan to feature the SuperModelquins in advertising circulars highlights the trend of using targeted marketing materials to reach specific customer segments. ### Where This Applies - **Retail:** The use of SuperModelquins in Old Navy stores presents the retail industry with an opportunity to explore unique ways to engage customers and enhance the in-store experience. - **Advertising:** The SuperModelquins campaign demonstrates a disruptive innovation opportunity in the advertising industry, where brands can leverage unconventional and attention-grabbing approaches to promote their products or services. - **Television:** The integration of SuperModelquins on prime-time television reflects a potential disruption in the television industry, as brands explore new ways of capturing audience attention and creating memorable advertising moments. ## Related on Trend Hunter - [80s-Style Actress-Approved Activewear](https://www.trendhunter.com/trends/old-navy-active.md) - [Spoof Cosmetics Campaigns](https://www.trendhunter.com/trends/americas-next-top-primer.md) - [Customer-Starring Billboards](https://www.trendhunter.com/trends/og-influencers.md) - [Consumer-Inspired Store Mannequins](https://www.trendhunter.com/trends/london-store-mannequins.md) - [AI-Generated Swimsuit Campaigns](https://www.trendhunter.com/trends/undiz.md) - [Plush-Starring Sitcom-Style Campaigns](https://www.trendhunter.com/trends/life-in-stitches.md) - [Family-Centric Footwear Campaigns](https://www.trendhunter.com/trends/joyful-chaos-family.md) - [Anthropomorphic Store Campaigns](https://www.trendhunter.com/trends/short-social-films.md) - [Thrilling Plant-Based Food Campaigns](https://www.trendhunter.com/trends/quorn-mission-snack-swap-campaign.md)