# Vegetarian Duck Substitutes Linda Mccartney's Mock Duck Product is Made with Soya & Wheat Protein By Laura McQuarrie | Published 2017-03-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mock-duck References: [lindamccartneyfoods](http://www.lindamccartneyfoods.co.uk/our-food/frozen-range/vegetarian-shredded-hoisin-duck/?Vegan) With the rise of plant-based eating, there are now plenty of [vegetarian- and vegan-friendly meat substitutes](https://www.trendhunter.com/trends/grubby-and-symplicity) that can be made for chicken, beef, turkey, pork and fish—but mock duck is not an easy imitation meat to come by. Linda Mccartney's sets itself apart as a producer of Vegetarian Shredded Hoisin Duck, which is a meat alternative that's made from a base of rehydrated textured soya and wheat protein, as well as other ingredients for flavor. The seasoned, shredded mock duck meat is part of the brand's [frozen range](https://www.trendhunter.com/trends/plantbased-indian-meals), which means that it can be added to a pan straight from the freezer and prepared in a matter of minutes. The Frozen Range from Linda Mccartney's also includes a range of vegetarian-friendly options such as Chorizo & Red Pepper Sausages, Pulled Chicken and a Beef Burrito Mix. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 1% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Plant-based Eating:** Opportunity for creating more meat substitutes for different types of meat, including mock duck. - **Frozen Vegetarian Options:** Opportunity to expand frozen vegetarian product offerings, such as mock duck and other meat substitutes. - **Convenience Foods:** Opportunity to provide convenient, easy-to-prepare vegetarian and vegan options for consumers. ### Who This Affects Most - **Food Manufacturing:** Potential for food manufacturers to develop and produce vegetarian and vegan meat substitutes, including mock duck. - **Frozen Food Industry:** Opportunity for frozen food companies to create a diverse range of vegetarian and vegan options, including mock duck. - **Restaurant and Food Service:** Opportunity for restaurants and food service providers to offer vegetarian and vegan mock duck dishes to cater to the growing plant-based eating trend. ## Related on Trend Hunter - [Duck-Inspired Plant-Based Meats](https://www.trendhunter.com/trends/planted-plantbased-hoisin-duck.md) - [Meat-Free Protein Pots](https://www.trendhunter.com/trends/protein-pot.md) - [Snackable Savory Pancake Kits](https://www.trendhunter.com/trends/pancake-kits.md) - [Cultivated Smoked Duck Meats](https://www.trendhunter.com/trends/smoked-duck-breast.md) - [Vegan Minced Pork Substitutes](https://www.trendhunter.com/trends/chili-mett.md) - [Meatless Turkey Alternatives](https://www.trendhunter.com/trends/omv-vegan-no-turkey.md) - [Meatless Indian Meals](https://www.trendhunter.com/trends/shicken.md) - [Plant-Powered Egg Replacers](https://www.trendhunter.com/trends/rubi-whisk.md) - [Vegan Ground Meat Mixtures](https://www.trendhunter.com/trends/meatless-ground.md)