# Asian-Inspired Frozen Desserts Mikawaya's New Mochi Ice Cream Puts a Twist a Popular Asian Treat By Katherine Pendrill | Published 2016-10-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mochi-ice-cream References: [preparedfoods](http://www.preparedfoods.com/articles/118830-mymo-brand-mochi-ice-cream) & [mochiicecream](http://www.mochiicecream.com/mymo/) Mikawaya recently announced the launch of a new mochi ice cream brand called MyMo that puts a Western twist on a popular Asian dessert. Like its Asian counterparts, MyMo brand mochi ice cream consists of pounded sticky rice dough wrapped around a premium ice cream filling. The filling is meant to provide flavor, while the mochi gives the dish a unique texture and a hint of sweetness. The innovative blend of textures and flavors offers a [multi-sensory eating experience](https://www.trendhunter.com/trends/dutch-bros-mochi-berry) that ice cream fans in North America are sure to enjoy. As Mikawaya's President and CEO Jerry Bucan explains, "The consumers we’re marketing to are looking for [new, interesting treats](https://www.trendhunter.com/trends/mymochi-advent-calendar), and want to share that discovery with their family and friends." ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 81% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Asian-inspired Frozen Desserts:** The fusion of traditional ingredients and flavors with modern techniques can lead to innovative dessert offerings. - **Multi-sensory Eating Experience:** Incorporating textures and flavors to create a unique eating experience can differentiate a product from competitors. - **Crossover Cuisine Products:** Combining the best of different cuisines can create new product categories and generate interest from consumers. ### Sectors Adopting This - **Frozen Dessert Industry:** Innovations in flavors and textures can provide new growth opportunities in a competitive market. - **Snack Food Industry:** Tapping into the trend of unique eating experiences can lead to the creation of distinct snack products. - **Food and Beverage Industry:** Cross-cultural crossovers that offer exciting new flavors and innovations can appeal to diverse consumer groups. ## Related on Trend Hunter - [Smoothie-Filled Frozen Treats](https://www.trendhunter.com/trends/new-mochi-ice-cream-flavors.md) - [Chewy Cookie Dough Bites](https://www.trendhunter.com/trends/cookie-dough-mochi-ice-cream.md) - [Mochi Ice Cream Sandwiches](https://www.trendhunter.com/trends/mochi-ice-cream-sandwiches.md) - [Chewy Sorbet Mochis](https://www.trendhunter.com/trends/my-mochi-sorbets.md) - [Festive Ice Cream Bites](https://www.trendhunter.com/trends/festive-ice-cream-bites.md) - [Smoothie-Filled Chewy Bites](https://www.trendhunter.com/trends/bite-sized-snacks.md) - [Fresh Mochi Snacks](https://www.trendhunter.com/trends/mochi-love.md) - [Festive Mochi Bites](https://www.trendhunter.com/trends/seasonal-mochi-treats.md) - [Low-Calorie Frozen Mochi Treats](https://www.trendhunter.com/trends/bubbies-mochi.md)