# British Cuisine Mochi Bites These New Little Moons Mochi Ice Cream Bites Celebrate British Summer By Michael Hemsworth | Published 2021-06-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mochi-ice-cream-bites References: [foodbev](https://www.foodbev.com/news/little-moons-debuts-three-british-summertime-mochi-ice-cream-bite-flavours/) & [littlemoons](https://littlemoons.com) These new Little Moons mochi ice cream bites are being launched by the brand in the UK in celebration of British summertime cuisine for avid fans to pick up for a dessert or treat. The frozen mochi bites come in three flavors including Eton mess, Fish & Chips and Candy Floss, which are all themed with the British fare they share a name with. The limited-edition products will join the brand's existing roster of flavors including Creamy Coconut, Honey Roasted Pistachio and Vegan Tropical Passionfruit & Mango. Co-Founder Howard Wong touted the new Little Moons mochi ice cream bites saying, "We’ve been working hard behind the scenes to create a range of interesting British flavours that are synonymous to UK summer time. We hope that making them available through our newly launched ecommerce site will make it even easier for shoppers to get their hands on the newest flavours, as well as provide another stockist to purchase the wider portfolio.” ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 44% | Activity: 91% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **British-flavored Foods:** Disruptive innovation opportunity: Develop new product lines with unconventional flavor profiles to attract adventurous consumers. - **Mochi-based Desserts:** Disruptive innovation opportunity: Experiment with using mochi wrappers to create new types of desserts or snacks. - **Limited-edition Product Releases:** Disruptive innovation opportunity: Offer limited-edition products to create a sense of urgency and exclusivity among customers. ### Who This Affects Most - **Food and Beverage:** Disruptive innovation opportunity: Apply unique flavor profiles and unusual ingredients to traditional food items to attract curious consumers. - **Frozen Foods:** Disruptive innovation opportunity: Offer innovative and unconventional frozen treats that are easier to stock and sell in large quantities due to the longer shelf life. - **E-commerce:** Disruptive innovation opportunity: Expand e-commerce platforms and streamline the shopping experience to easily offer exclusive or limited-edition products. ## Related on Trend Hunter - [Sorbet-Packed Mochi Desserts](https://www.trendhunter.com/trends/sorbet-mochi-balls.md) - [Buttery Mochi Ice Creams](https://www.trendhunter.com/trends/little-moons-brown-butter-caramel.md) - [Frozen Cinnamon Bun Mochi](https://www.trendhunter.com/trends/cinnamon-bun-mochi.md) - [Popcorn-Flavored Mochi Treats](https://www.trendhunter.com/trends/popcorn-mochi.md) - [Citrusy Sorbet Mochis](https://www.trendhunter.com/trends/sorbet-mochi.md) - [Celebratory Vegan Ice Creams](https://www.trendhunter.com/trends/peanot-caramel-crunch.md) - [Roasted Coffee Mochi Treats](https://www.trendhunter.com/trends/little-moons-iced-latte-coffee.md) - [Low-Calorie Frozen Mochi Treats](https://www.trendhunter.com/trends/bubbies-mochi.md) - [Rewarding Mochi Campaigns](https://www.trendhunter.com/trends/little-moons-campaign.md)