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# Monstrous Mochi Giveaways
My/Mo Mochi Ice Cream is Giving Away a FrankenFreezer for Halloween

By Laura McQuarrie | Published 2020-10-19 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/mochi-giveaway
References: [prnewswire](https://www.prnewswire.com/news-releases/mymo-mochi-ice-cream-is-creepin-it-real-this-halloween-with-a-monstrously-massive-mochi-giveaway-301154897.html) & [mymomochi](http://www.mymomochi.com)

This season, mochi lovers can look forward to a [mochi giveaway](https://www.trendhunter.com/trends/little-moons-campaign) from My/Mo Mochi Ice [Cream](https://www.trendhunter.com/trends/the-food-shop) that will treat them to a limited-edition coffin-style FrankenFreezer and [a year's worth of treats](https://www.trendhunter.com/trends/free-ice-cream-for-a-years). Inspired by Dr. Frankenstein's monster, the FrankenFreezer filled with a supply of My/Mo Mochi Ice Cream will be given to one lucky winner. Fans are invited to share their personal favorite "FrankenFlavor" by identifying a mashup of two or more My/Mo Mochi balls that create a surprisingly delicious flavor combination together.

On social media, fans are invited to find their FrankenFlavor on Instagram Stories and capture a shot of their favorite mashup. Alongside one grand prize winner, there will be 30 winners who will be treated a three-month supply of My/Mo Mochi Ice Cream.

Image Credit: My/Mo Mochi Ice Cream

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 26% | Activity: 36% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Limited-edition Giveaways:** The trend of offering limited-edition giveaways creates opportunities for companies to generate excitement and engage with their customers.
- **Social Media Contests:** Social media contests provide a platform for companies to encourage user-generated content and build brand loyalty.
- **Unconventional Flavor Combinations:** The trend of experimenting with unconventional flavor combinations opens up opportunities for companies to create unique and surprising products.

### Where This Applies

- **Food and Beverage:** The food and beverage industry can leverage limited-edition giveaways and unconventional flavor combinations to attract customers and increase brand awareness.
- **Social Media Marketing:** The social media marketing industry can capitalize on the popularity of social media contests to help businesses promote their products and engage with their target audience.
- **Consumer Goods:** The consumer goods industry can explore the trend of limited-edition giveaways to drive sales and create a sense of exclusivity among consumers.

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