# Mochi Cake Mixes Trader Joe's Cake Mix is an Alternative Way to Enjoy the Taste of Butter Mochi By Laura McQuarrie | Published 2019-04-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mochi-cake-mix References: [traderjoes](https://www.traderjoes.com/digin/post/mochi-cake-mix) Japanese mochi rice cakes are often molded into bite-sized pieces but [Trader Joe's](https://www.trendhunter.com/trends/coffee-mochi) is now introducing a Mochi Cake Mix for a limited time that gives consumers a different way of enjoying the taste of the traditional treat. The Trader Joe’s Mochi Cake Mix is said to take inspiration from Hawaii’s classic butter mochi and is made with ingredients such as sweet rice flour, sugar and coconut milk powder. When it comes to whipping up the Mochi Cake Mix at home, people are able to add their own water, eggs and salted butter. Despite the glutinous nature of the flour base, the finished product is [gluten-free](https://www.trendhunter.com/trends/gluten-free-chocolate-chip-cookies), as well as chewy, sweet and buttery. As the product comes in the form of a mix, there are plenty of customizations that can be made to customize the baked mochi cakes. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 72% | Activity: 88% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Alternative Cake Mixes:** Creating unconventional mixes that provide alternatives to traditional cakes. - **Gluten-free Baking:** Developing baking mixes that cater to the gluten-free market and offer unique taste experiences. - **Customizable Baking:** Providing customers with mix options allowing DIY customization for a more personal baking experience. ### Sectors Adopting This - **Culinary Industry:** Creating unique baking mixes that explore traditional flavors and offer a differentiated alternative to traditional baked goods and mixes. - **Health and Wellness Industry:** Developing gluten-free mixes that cater to markets with gluten allergies or dietary restrictions while still offering a great taste and experience. - **DIY and Crafting Industry:** Creating baking mixes that allow personalization and customization offers opportunities for fun and creativity for customers. ## Related on Trend Hunter - [Coffee-Flavored Mochi Desserts](https://www.trendhunter.com/trends/coffee-mochi.md) - [Chewy Chocolate Mochi Desserts](https://www.trendhunter.com/trends/trader-joes-chocolate-mochi.md) - [Rainbow Sprinkle Cake Mixes](https://www.trendhunter.com/trends/chromatic-celebration-cake-baking-mix.md) - [Frozen Mango Mochis](https://www.trendhunter.com/trends/trader-joes-mango-mochi.md) - [Frozen Korean Rice Cakes](https://www.trendhunter.com/trends/sliced-korean-rice-cakes.md) - [Sweet Boba Mochi Snacks](https://www.trendhunter.com/trends/brown-sugar-boba-mochi.md) - [Mini Sheet Cakes](https://www.trendhunter.com/trends/yellow-mini-sheet-cake.md) - [Rice Flour Blueberry Muffins](https://www.trendhunter.com/trends/gluten-free-blueberry-muffins.md) - [DIY Blueberry Muffin Mixes](https://www.trendhunter.com/trends/trader-joes-blueberry-muffin-mix.md)