# Mochi-Infused Frozen Desserts Häagen-Dazs Japan's New Flavors Blend Mochi and Ice Cream By Laura McQuarrie | Published 2021-08-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mochi-and-ice-cream References: [soranews24](https://soranews24.com/2021/08/15/haagen-dazs-japans-delicious-mochi-ice-cream-makes-a-comeback-this-fall/) & [haagen-dazs.co.jp](https://www.haagen-dazs.co.jp/company/newsrelease/2021/_0810.html) For a limited time, [Häagen-Dazs Japan](https://www.trendhunter.com/trends/hagendazs-ice-cream-bars) is introducing a fun pair of summer frozen dessert products that pair mochi and ice cream flavors. There's Aromatic Mitarashi Walnut, which boasts a milk ice ream base that's enhanced with nutty pieces, mochi and mitarashi sauce. Thanks to this soy sauce-based coating, this frozen treat is described as being both salty and sweet. Ginse Kinako Kuromitsu boasts a base of kinako soybean powder ice cream with ribbons of kuromitsu black honey sauce. On top of the treat, there's a mochi with more kinako powder, plus flavorful and aromatic yellow and black soybeans. Available only for a limited time, these ice cream cups are full of [textures and flavors](https://www.trendhunter.com/trends/hagendazs-debuts) that offer a hybrid experience of mochi and ice cream. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 42% | Activity: 71% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Mochi-infused Desserts:** Using mochi as an ingredient in desserts could offer a new, unique texture to desserts. - **Ice Cream and Sauce Combinations:** Combining ice cream flavors with unique, flavorful sauces could create a new trend in frozen desserts. - **Limited Time Offer Desserts:** Creating limited time offers for unique, hybrid desserts can create a sense of urgency and exclusivity for consumers. ### Industries Being Reshaped - **Ice Cream Industry:** Incorporating new, unique flavors and textures, such as mochi, into ice cream could attract new customers and create a buzz. - **Dessert Industry:** Experimenting with ingredients and flavor combinations in desserts could create a competitive advantage for dessert companies. - **Limited Time Offer Industry:** Creating exclusive, time-bound products like these Mochi-Infused Frozen Desserts can increase brand excitement and loyalty. ## Related on Trend Hunter - [Festive Mochi Bites](https://www.trendhunter.com/trends/seasonal-mochi-treats.md) - [Cereal-Flavored Mochi Treats](https://www.trendhunter.com/trends/cereal-milk-mochi-ice-cream.md) - [Festive Ice Cream Bites](https://www.trendhunter.com/trends/festive-ice-cream-bites.md) - [Resinous Mochi Desserts](https://www.trendhunter.com/trends/wowchi.md) - [Mochi Ice Cream Sandwiches](https://www.trendhunter.com/trends/mochi-ice-cream-sandwiches.md) - [Japanese-Inspired Ice Creams](https://www.trendhunter.com/trends/japanese-inspired-ice-cream.md) - [Smoothie-Filled Frozen Treats](https://www.trendhunter.com/trends/new-mochi-ice-cream-flavors.md) - [Swirled Textural Frozen Desserts](https://www.trendhunter.com/trends/hagendazs-ice-cream-bars.md) - [Low-Calorie Frozen Mochi Treats](https://www.trendhunter.com/trends/bubbies-mochi.md)