# Celebratory Mochi Cafe Treats The Starbucks Japan Mocchiri Balls Come in Two Flavors By Michael Hemsworth | Published 2023-09-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mocchiri-balls References: [soranews24](https://soranews24.com/2023/09/21/matcha-mocchiri-balls-appear-at-starbucks-in-japan-for-a-limited-time/) & [starbucks.co.jp](https://www.starbucks.co.jp/index.html)  The [Starbucks](https://www.trendhunter.com/trends/strawberry-mochi) Japan Mocchiri Balls are a new addition to the brand's menu for Coffee Fun Week, which is being run as a promotion by the brand to commemorate the upcoming International Coffee Day on October 1. The [mochi treats](https://www.trendhunter.com/trends/ichigo-daifuku-pie) are crafted with sweet cream centers that are wrapped with a light, airy dough to give them a satisfyingly cloud-like texture. The treats come in two flavors including Pumpkin Milk and [Matcha](https://www.trendhunter.com/trends/matcha-classic-green-tea-latte), which feature bright orange and green colors, respectively. The Starbucks Japan Mocchiri Balls also have a special profile thanks to the ingredients used to grow them: the fertilizer used to grow the vegetables is used coffee grounds. The treats are available through October 10, 2023. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 12% | Activity: 9% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Coffee Fun Week:** The Starbucks Japan Mocchiri Balls are a new addition to the brand's menu for Coffee Fun Week, which is being run as a promotion by the brand to commemorate the upcoming International Coffee Day on October 1. - **Sweet Cream Centers:** The mochi treats are crafted with sweet cream centers that are wrapped with a light, airy dough to give them a satisfyingly cloud-like texture. - **Coffee Grounds Fertilizer:** The Starbucks Japan Mocchiri Balls have a special profile thanks to the ingredients used to grow them: the fertilizer used to grow the vegetables is used coffee grounds. ### Where This Applies - **Coffee Industry:** The Starbucks Japan Mocchiri Balls are a new addition to the brand's menu for Coffee Fun Week, which is being run as a promotion by the brand to commemorate the upcoming International Coffee Day on October 1. - **Confectionery Industry:** The mochi treats are crafted with sweet cream centers that are wrapped with a light, airy dough to give them a satisfyingly cloud-like texture. - **Sustainable Agriculture Industry:** The Starbucks Japan Mocchiri Balls have a special profile thanks to the ingredients used to grow them: the fertilizer used to grow the vegetables is used coffee grounds. ## Related on Trend Hunter - [Berry Mochi Beverages](https://www.trendhunter.com/trends/strawberry-mochi.md) - [Regional Holiday Cafe Beverages](https://www.trendhunter.com/trends/hojicha-mochitto-milk.md) - [Seasonal Mochi Ball Drinks](https://www.trendhunter.com/trends/hanami-dango-frappuccino.md) - [Celebratory Matcha Cafe Menus](https://www.trendhunter.com/trends/starbucks-japan-new-years.md) - [Fluffy Mousse-Topped Lattes](https://www.trendhunter.com/trends/chocolate-mousse-latte.md) - [Sweet Potato Mousse Lattes](https://www.trendhunter.com/trends/sweet-potato-mousse-latte.md) - [Refined Chilled Matcha Refreshments](https://www.trendhunter.com/trends/starbucks-japan-matcha.md) - [Coffee-Flavored Mochi Desserts](https://www.trendhunter.com/trends/coffee-mochi.md) - [Autumnal Japanese Tea Lattes](https://www.trendhunter.com/trends/japanese-black-tea-mousse-tea-latte.md)