# Mobile Content Subscriptions Netflix Created a Mobile-Only Subscription Service for Malaysia By Daniel Johnson | Published 2019-10-24 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/mobileonly-subscription References: [engadget](https://www.engadget.com/2019/10/24/netflix-mobile-subscription-malaysia/) & [media.netflix](https://media.netflix.com/en/press-releases/malaysians-can-now-enjoy-netflix-starting-rm17-month) [Netflix](https://www.trendhunter.com/trends/arcanium) will release its [mobile-only subscription service](https://www.trendhunter.com/trends/mobilefriendly-streaming) in Malaysia for $4 a month. A mobile-only subscription lets customers get unlimited access to the platform on a mobile device, however, only one device at a time can access one subscription. Netflix now offers [four different plans](https://www.trendhunter.com/trends/vehicle-service) for Malaysian markets, including Basic, Standard, Premium, and now a mobile-only subscription. Increasing the plans offered can help Netflix cater to customers with different streaming needs. The company has a history of offering mobile subscription options. Netflix offered a similar product in India, for $2.80 per month. Additionally, mobile subscriptions may be a good product for Malaysian markets, as 88% of the population owns a smartphone, and 78% of Malaysian smartphone users will stream or download content. Image Credit: Netflix ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 20% | Activity: 14% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Mobile-only Subscription Services:** Exploring the potential of mobile-only subscription services can disrupt the streaming industry and attract customers with different streaming needs. - **Market-specific Subscription Plans:** Introducing market-specific subscription plans, such as mobile-only options, tailored to meet the needs of specific regions, can boost customer engagement and revenue. - **Streaming on Mobile Devices:** The rising trend of streaming on mobile devices opens up opportunities for businesses to develop innovative solutions that enhance the mobile streaming experience. ### Industries Being Reshaped - **Streaming Services:** The streaming services industry can benefit from exploring mobile-only subscription options to expand their customer base and cater to different market segments. - **Telecommunications:** Telecommunications companies can capitalize on the growing demand for streaming services on mobile devices by offering tailored mobile plans and partnerships with streaming providers. - **Mobile App Development:** Mobile app development companies can seize the opportunity to create innovative streaming apps that enhance the mobile streaming experience and attract more users. ## Related on Trend Hunter - [Streamer-Branded Mobile Games](https://www.trendhunter.com/trends/arcanium.md) - [Subscription-Based Mobile Games](https://www.trendhunter.com/trends/tmnt-shredders-revenge.md) - [Price-Locked Mobile Plans](https://www.trendhunter.com/trends/experience-more-and-experience-beyond.md) - [Converged Streaming Service Bundles](https://www.trendhunter.com/trends/vodafone-spain.md) - [Android-Powered TV Subscriptions](https://www.trendhunter.com/trends/odido.md) - [BNPL Mobile Phone Services](https://www.trendhunter.com/trends/klarna-mobile-service.md) - [Low-Cost Media Plans](https://www.trendhunter.com/trends/comcast-1.md) - [Mobile TV-Compatible Controllers](https://www.trendhunter.com/trends/netflix-3.md) - [Strategic Feline Mobile Games](https://www.trendhunter.com/trends/exploding-kittens-1.md)