# Mobile-Only Streaming Subscriptions Netflix Will Launch a Reduced Price Smartphone Subscription By Daniel Johnson | Published 2019-07-24 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/mobileonly-streaming References: [theverge](https://www.theverge.com/2019/7/17/20698367/netflix-mobile-only-streaming-plan-confirmed-india) & [media.netflix](https://media.netflix.com/en/) [Netflix](https://www.trendhunter.com/trends/netflix-gaming) has announced it will launch a mobile-only streaming plan, Netflix tested the service previously this year and has decided to open the program up to users. The mobile-only streaming plan will launch in India initially and will be a [cheaper option](https://www.trendhunter.com/trends/roku-howdy) than conventional Netflix subscriptions. The new cheaper plan option could increase subscription growth on the platform. Potential customers could be more willing to pay for a video streaming for a reduced price, especially if they plan on viewing on mobile devices anyway. Netflix has not indicated any other locations that will be able to purchase the mobile-only streaming. However, the company has indicated it will use this launch to learn more about the streaming service. Netflix has a basic plan that streams in 480p video and it is expected that the mobile streaming will be similar quality. Image Credit: Netflix ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 16% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Mobile-only Streaming:** Opportunities exist for streaming services to develop mobile-only subscription options to attract cost-sensitive customers who prefer to watch on-the-go. - **Localized Subscription Plans:** Streaming services can explore offering location-based subscription plans targeting cost-sensitive customers in emerging markets to encourage adoption and growth. - **Optimized Mobile Experience:** Opportunities exist for streaming services to personalize and optimize the mobile viewing experience for their customers, driving user engagement and retention. ### Who This Affects Most - **Streaming Services:** Streaming giants can introduce mobile-only and location-based subscription plans to grow subscription numbers and optimize customer experience. - **Mobile Device Manufacturers:** Mobile device manufacturers can collaborate with streaming services to personalize the mobile viewing experience and drive adoption of mobile-only subscription plans. - **Telecom Providers:** Telecom providers can partner with streaming services to offer mobile data plans that cater to streaming on-the-go, expanding their product offerings and driving revenue growth. ## Related on Trend Hunter - [Low-Cost Media Plans](https://www.trendhunter.com/trends/comcast-1.md) - [Streamer-Branded Mobile Games](https://www.trendhunter.com/trends/arcanium.md) - [Price-Locked Mobile Plans](https://www.trendhunter.com/trends/experience-more-and-experience-beyond.md) - [Converged Streaming Service Bundles](https://www.trendhunter.com/trends/vodafone-spain.md) - [Child-Friendly Streaming Service Clips](https://www.trendhunter.com/trends/netflix-kids-clips.md) - [Personalized Streaming Service Interfaces](https://www.trendhunter.com/trends/my-netflix.md) - [Relaunched Streaming Subscription Services](https://www.trendhunter.com/trends/moviepass-1.md) - [BNPL Mobile Phone Services](https://www.trendhunter.com/trends/klarna-mobile-service.md) - [Early-Access TV Gaming Features](https://www.trendhunter.com/trends/netflix-4.md)