# Mobile Eco Detectives Seventh Generation Releases iPhone App to Help You Read Labels By Tisah Tucknott | Published 2009-06-06 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/mobile-seventh-generation-iphone-app References: [seventhgeneration](http://www.seventhgeneration.com/) According to a Seventh Generation media release, they have created an [iPhone](https://www.trendhunter.com/trends/macpaw) application called the “Label Reading Guide” that allows people to learn about harmful chemicals found in common household cleaners. The “Label Reading Guide” informs people of vital information that is usually missing from product labels and allows them to make [healthier decisions as they shop](https://www.trendhunter.com/trends/better-buy). To top it all off, you can download the app for your iPhone or home computer for free! **Implications** - In today's society, concerns relating to the well-being of individuals continue to escalate. Businesses that create products designed to assist consumers in living a healthier lifestyle will likely generate large profits. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 31% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Label Reading:** Opportunities for apps or technologies that provide consumers with information about potentially harmful chemicals in products. - **Healthier Lifestyle:** Potential for businesses that create products or services to help consumers make healthier choices. - **Mobile Apps:** The growth of mobile applications that provide consumers with information or tools for making informed purchasing decisions. ### Who This Affects Most - **Consumer Goods:** Opportunities for manufacturers of household cleaners to develop products with safer ingredients and provide transparent labeling. - **Technology:** Opportunities for app developers to create mobile applications that educate consumers on the safety of different products. - **Health and Wellness:** Potential for organizations that promote healthier living to partner with or endorse products that prioritize consumer safety and health. ## Related on Trend Hunter - [Free-From Private Label Cleaners](https://www.trendhunter.com/trends/nature-grocers-brand-household-cleaners.md) - [Product Safety Scanners](https://www.trendhunter.com/trends/safe-or-not.md) - [Diet-Recommending Label Tools](https://www.trendhunter.com/trends/scan-by-diet.md) - [Food Transparency Apps](https://www.trendhunter.com/trends/food-transparency-app.md) - [Seed Oil Scanners](https://www.trendhunter.com/trends/seed-oil-detector.md) - [AI-Powered Food Label Apps](https://www.trendhunter.com/trends/zoe-health-app.md) - [Boycott-Supporting Phone Apps](https://www.trendhunter.com/trends/buycott.md) - [Health-Focused Product-Analyzing Apps](https://www.trendhunter.com/trends/healthconscious-app.md) - [Child-Centric Hand Hygiene Apps](https://www.trendhunter.com/trends/hygiene-app.md)