# Mobile eCommerce Fitting Rooms The True & Co. Mobile Retail Store Brings the Online Store to Life By Michael Hemsworth | Published 2016-04-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mobile-retail-store References: [contemporist](http://www.contemporist.com/2016/04/26/try-on-truck/) & [trueandco](https://trueandco.com/) Aptly called the 'Try-On-Truck,' the latest mobile retail store from [True & Co.](https://www.trendhunter.com/trends/true-religion-2) brings the eCommerce retailer to the streets in a modern, stylistic way. The design work of Mobile Office Architects and Spiegel Aihara Workship, the 'Try-On-Truck' features ample space to keep users comfortable while shopping for lingerie. The mobile retail store features four [fitting rooms](https://www.trendhunter.com/trends/ai-virtual-fitting-room) that provide ample space and privacy for ladies to appreciate. The trailer features sumptuous wooden finishes throughout and seating for shoppers to enjoy. The disconnected nature that eCommerce inherently has is increasing the rate at which brands are foraying into the real world. Brands like [Amazon](https://www.trendhunter.com/trends/virtual-tryon-for-online), and now True & Co., are creating physical store locations to help enhance brand reach and connect with target demographics more intimately. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 97% | Activity: 100% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Mobile Ecommerce:** 'Try-On-Truck' by True & Co. brings eCommerce to the streets with a mobile retail store. - **Fitting Rooms:** Four ample fitting rooms in 'Try-On-Truck' allow for comfortable and private lingerie shopping. - **Online-offline Integration:** eCommerce brands like Amazon and True & Co. are exploring physical store locations to connect with customers more intimately. ### Where This Applies - **Retail:** Mobile eCommerce and online-offline integration offer opportunities for brick-and-mortar stores to reach new customers. - **Fashion:** Mobile fitting rooms like those in 'Try-On-Truck' by True & Co. offer disruptive innovation opportunities for fashion retailers. - **Architecture:** The design work in 'Try-On-Truck' by Mobile Office Architects and Spiegel Aihara Workship showcases new possibilities for creating comfortable and stylish mobile retail spaces. ## Related on Trend Hunter - [Experiential Intimates Spaces](https://www.trendhunter.com/trends/knix-opens-immersive-retail.md) - [Digital Try-On Solutions](https://www.trendhunter.com/trends/bariano.md) - [Digital-First Denim Brands](https://www.trendhunter.com/trends/true-religion-2.md) - [Personal Shopping Apps](https://www.trendhunter.com/trends/aritzias-new-app.md) - [Mobile Collagen-Branded Trucks](https://www.trendhunter.com/trends/branded-mobile-truck.md) - [Interactive VR Styling Apps](https://www.trendhunter.com/trends/j-crew-virtual-closet.md) - [Interactive Virtual Denim Stores](https://www.trendhunter.com/trends/lee-jeans.md) - [Phygital Fashion Retail Experiences](https://www.trendhunter.com/trends/macys-mstylelab.md) - [Virtual Beauty-Focused Stores](https://www.trendhunter.com/trends/world-of-beauty.md)