# Mobile Postcards iPhone's ‘Postino' Allows Users to Send Vacation Letters By Tisah Tucknott | Published 2009-06-06 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/mobile-postcard-iphone-postino References: [macmegasite](http://macmegasite.com/node/7047) & [&imgrefurl=http](http://images.google.com/imgres?imgurl=http://ironink.files.wordpress.com/2009/03/iphone-app-store.jpg) [Apple](https://www.trendhunter.com/trends/adobe-photoshop-app-for-iphone) has recently approved the first global [iPhone](https://www.trendhunter.com/trends/apple-invites) application called “Postino.” This new app allows iPhone users to send high-quality [paper printed postcards](https://www.trendhunter.com/trends/snayl-monthly) worldwide for a flat rate. “Postino” is cheaper than sending a typical postcard, as it is only $1.99 for a single “virtual stamp.” The downside to this new app is that there are less excuses for not sending postcards to friends and family while on vacation! **Implications** - A large proportion of today's ever-evolving society depends on their cell and smartphones to carry out a wide range of personal and business endeavors. As businesses are able to equip these devices with more services and capabilities, the number of dependent clients will increase. A business that can provide both convenient and unusual functions will see big returns from tech-hungry clients. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 17% | Activity: 66% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Mobile Postcards:** Sending postcards via mobile app provides convenience and cost-effectiveness for travelers. - **Technology-driven Convenience:** Businesses that offer convenient and unusual functions through smartphones will attract tech-hungry clients. - **Global Print-on-demand:** Increasing demand for global print-on-demand services for various purposes including personal and business communication. ### Where This Applies - **Mobile App Development:** Developing innovative mobile apps that cater to the changing preferences of modern travelers. - **Printing and Publishing:** Providing print-on-demand services for postcards, greetings, and other personalized communication purposes. - **Tourism and Hospitality:** Integrating mobile postcard services into tourism and hospitality businesses to enhance customer experience and engagement. ## Related on Trend Hunter - [Digital Postcard Platforms](https://www.trendhunter.com/trends/digital-postcard.md) - [On-Demand Postage Stamps](https://www.trendhunter.com/trends/myistamp.md) - [Custom Event Invitation Apps](https://www.trendhunter.com/trends/apple-invites.md) - [Customizable Marketing Postcards](https://www.trendhunter.com/trends/smartpress.md) - [Delivery-Focused Mobile Apps](https://www.trendhunter.com/trends/informed-delivery1.md) - [Personalized Holiday Newsletters](https://www.trendhunter.com/trends/pics-wishes.md) - [Card-Sending App Features](https://www.trendhunter.com/trends/moonpig-1.md) - [Text Messenger Checkout Applications](https://www.trendhunter.com/trends/postscript.md) - [Single-Use Photography Apps](https://www.trendhunter.com/trends/later-cam.md)