# Phone-Charging Billboards This Dragon Quest Billboard Offers Mobile Phone Chargers for Commuters By Laura McQuarrie | Published 2016-08-24 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/mobile-phone-chargers References: [japantrends](http://www.japantrends.com/dragon-quest-video-game-billboard-shinjuku-station-charge-up-phone/) & [dragonquest.jp](http://www.dragonquest.jp/) Dragon Quest's newest subway advertisement in the Metro Promenade walkway at Tokyo, Japan's Shinjuku Station is a billboard that offers [mobile phone chargers](https://www.trendhunter.com/trends/portable-batterycharging-device) to busy commuters. The charging station features a Healsime character from the game called 'Healie' that resembles an octopus with many limbs. Commuters who are passing through the station are able to connect their phones to the tendril-like chargers in order to receive a battery top-off in the same way that this character offers in-game restoration. The entire experience is part of an advertisement for the Dragon Quest Monsters Super Light [iOS and Android game](https://www.trendhunter.com/trends/samsung-ads-gamebreaks). In the past, Dragon Quest has also experimented with a range of fun and [interactive billboard designs](https://www.trendhunter.com/trends/3d-billboards), including ones made with scratchable, poppable and building block parts—all of which encourage people to play. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 69% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Interactive Billboard Designs:** The use of interactive elements in billboard designs offers opportunities for engaging and immersive advertising experiences. - **Mobile Phone Charging Stations:** The integration of mobile phone chargers in public spaces provides convenience for on-the-go consumers and opens up potential for advertising partnerships. - **Gamification in Advertising:** Incorporating game-like elements into advertisements creates a more entertaining and memorable experience for consumers. ### Where This Applies - **Advertising:** The advertising industry can leverage interactive billboard designs and gamification techniques to create innovative and engaging campaigns. - **Technology:** The technology industry can benefit from the increased demand for mobile phone charging stations and the development of new charging technologies. - **Gaming:** The gaming industry can explore collaborations with advertisers to incorporate game elements in advertisements, extending the reach of their game franchises. ## Related on Trend Hunter - [Retro Gaming Chargers](https://www.trendhunter.com/trends/mobile-boy.md) - [Charged Phone Ads](https://www.trendhunter.com/trends/apples-miss-you.md) - [Millennium Gamer Smartphone Chargers](https://www.trendhunter.com/trends/elago-ws-m5-charging-stand.md) - [Frozen Treat Power Banks](https://www.trendhunter.com/trends/popsic-charger.md) - [Smartphone-Charging Lemonade Cups](https://www.trendhunter.com/trends/panera-charged-up-cup.md) - [Building Block Tech Stations](https://www.trendhunter.com/trends/wireless-charger-platform.md) - [Interactive Snacks Billboards](https://www.trendhunter.com/trends/grab-and-go-billboard.md) - [Intentional Disconnection Device Chargers](https://www.trendhunter.com/trends/share-power.md) - [Rapid Phone Charging Solutions](https://www.trendhunter.com/trends/swapperys-external-smartphone-battery.md)