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# Smartphone Parking Lot Ads
This Mobile Parking Map Encourages Co-Workers to Share a KitKat

By Ady Floyd | Published 2016-02-23 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/mobile-parking
References: [fandbnews](http://fandbnews.com/kitkat-invents-mobile-parking-to-launch-snap-share-bar/)

This creative marketing tactic created by [KitKat](https://www.trendhunter.com/trends/teams-meeting) provides offices with mobile parking lots that allow co-workers to park their smartphones and enjoy a candy bar together.

In an attempt to promote KitKat's new 'Snap & Share' candy bar, the brand sent chocolate bars to 120 companies in the United Kingdom. Each bar containing 11 breakable pieces was accompanied by a handheld mobile parking lot where employees were encouraged to park their phones and take a tech-free break.

This clever marketing campaign encouraged employees to unplug -- even for a short time, enjoy some chocolate and verbally interact with their co-workers. Each [Snap & Share candy bar](https://www.trendhunter.com/trends/kitkat-minis) was accompanied with a note saying: "Share a break and a KitKat for real. Maybe you’ll get the game-changing idea you’ve been looking for. Whatever happens, we better not see it online."

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 21% | Activity: 70% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Why This Trend Is Growing

- **Mobile Parking Lots:** Disruptive innovation opportunity: Creating mobile parking lots that encourage people to take tech-free breaks and interact with others.
- **Promotional Tactic:** Disruptive innovation opportunity: Incorporating creative marketing tactics like sending free products to promote brand awareness.
- **Unplugging From Technology:** Disruptive innovation opportunity: Designing strategies that encourage individuals to disconnect from their smartphones and engage in face-to-face interactions.

### Industries Being Reshaped

- **Marketing:** Disruptive innovation opportunity: Developing innovative promotional strategies to capture consumer attention and create brand loyalty.
- **Technology:** Disruptive innovation opportunity: Designing products or services that help individuals balance their digital and offline lives.
- **Hospitality:** Disruptive innovation opportunity: Creating spaces or experiences that promote socialization and connection in a technology-driven world.

## Related on Trend Hunter

- [Workday Break-Focused Campaigns](https://www.trendhunter.com/trends/teams-meeting.md)
- [Nostalgic Video Rental Pop-Ups](https://www.trendhunter.com/trends/break-better.md)
- [Shareable Dessert-Inspired Chocolates](https://www.trendhunter.com/trends/kitkat-sharing-bars.md)
- [Personal Break-Emphasizing Campaigns](https://www.trendhunter.com/trends/personal-breaks.md)
- [Tax-Deductible Snack Breaks](https://www.trendhunter.com/trends/tax-deductible-snack-break.md)
- [Throwback OOO Campaigns](https://www.trendhunter.com/trends/auto-replybreak.md)
- [Merit-Based Shareable Chocolates](https://www.trendhunter.com/trends/made-to-share-packaging.md)
- [Staring Contest AR Campaigns](https://www.trendhunter.com/trends/blink-break-1.md)
- [Custom Chocolate Bar Studios](https://www.trendhunter.com/trends/kitkat-made-4-u-creator-studio.md)