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# QSR Digital Discount Promotions
Jack in the Box is Offering a 25% Mobile Order Discount

By Michael Hemsworth | Published 2020-03-21 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/mobile-order-discount
References: [brandeating](https://www.brandeating.com/2020/03/jack-in-box-offers-25-percent-discount-on-mobile-app-orders.html) & [jackinthebox](https://www.jackinthebox.com)

[Jack in the Box](https://www.trendhunter.com/trends/12-days-of-jack-promotion) has announced a new mobile order discount that's being offered for patrons to let them enjoy savings when purchasing their favorite foods.

The promotion will provide patrons with 25% off their entire order when they place it through the mobile app at a participating location across the nation. This comes in the wake of dining room closures that have been mandated across the country to help combat against the COVID-19 virus and is likely to help boost the brand's number of mobile orders being placed.

The Jack in the Box mobile order discount is available now for drive-thru and takeout, but only for a limited time through March 31, 2020.

Image Credit: Jack in the Box

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 31% | Activity: 63% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail)

## Key Themes

### What's Driving This Trend

- **Mobile Order Discounts:** Restaurants can offer targeted promotions through mobile apps to drive sales and increase customer loyalty.
- **Digital Promotions for QSR:** Quick Service Restaurants (QSRs) can leverage digital promotions to attract customers during COVID-19 restrictions and beyond.
- **Contactless Ordering:** Restaurants can implement contactless ordering methods to provide a safe and convenient experience for customers.

### Who This Affects Most

- **Fast Food Industry:** Fast food chains can utilize digital promotions to stay profitable and relevant in a changing market.
- **Mobile App Industry:** Mobile app developers can create features and integrations that facilitate mobile ordering and promotions for QSRs.
- **Restaurant Industry:** Restaurants can adopt new technologies and strategies, such as contactless ordering, to adapt to changing customer needs and preferences.

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