# E-Commerce Expansion Charts The Mobile Online Shopping Market is Growing at an Exponential Rate By Michael Hemsworth | Published 2012-12-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mobile-online-shopping References: [visual.ly](http://visual.ly/how-mobile-revolution-changing-retail) Getting great deals doesn't only happen at the mall, as [mobile online shopping](https://www.trendhunter.com/trends/appbuzz) is gaining more momentum everyday. It all started back in the 90s with the rise of the Internet and newly created e-commerce. From here, consumers slowly moved online to do their shopping and now that market accounts for over 50% of American consumer purchases. Entering the 21st century, e-commerce changed with the mobile revolution and now more it is expected that 37% of [online purchases](https://www.trendhunter.com/trends/google-shopping-1) by fall 2013 will be made from a mobile device. This infographic dives deeper into the mobile revolution and breaks down the main reasons why shopping from a tablet or smartphone is so appealing. Moreover, retailers are scrambling to keep up with [e-commerce expansion](https://www.trendhunter.com/trends/ecommerce-discovery) with more stores moving online everyday. The infographic wraps up by stressing that if companies don't listen to its customers and catch up, they'll be left in the dust. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 37% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **Mobile Online Shopping:** Disruptive innovation opportunity: Develop user-friendly mobile shopping apps and optimize websites for mobile devices. - **E-commerce Growth:** Disruptive innovation opportunity: Implement advanced technology and analytics to personalize the online shopping experience and enhance customer satisfaction. - **Retailers Going Online:** Disruptive innovation opportunity: Embrace e-commerce platforms and digital marketing strategies to reach a wider customer base and increase sales. ### Who This Affects Most - **Mobile Technology:** Disruptive innovation opportunity: Create innovative mobile devices and technologies to enhance the mobile shopping experience. - **Analytics and AI:** Disruptive innovation opportunity: Develop advanced analytics and AI solutions to predict consumer behavior and optimize e-commerce operations. - **E-commerce Platforms:** Disruptive innovation opportunity: Build customizable and user-friendly e-commerce platforms for businesses to establish their online presence and compete in the digital marketplace. ## Related on Trend Hunter - [Community-Centric E-Commerce Initiatives](https://www.trendhunter.com/trends/accessible-digital-tools.md) - [Social E-Commerce Platforms](https://www.trendhunter.com/trends/tiktok-4.md) - [Significant E-Commerce Expansions](https://www.trendhunter.com/trends/ecommerce-expansion.md) - [Lifestyle Sales Expansions](https://www.trendhunter.com/trends/at-home-1.md) - [Early-Access Shopping Apps](https://www.trendhunter.com/trends/jcrew-app.md) - [Global Fashion Promotions](https://www.trendhunter.com/trends/shein-black-friday.md) - [AI Retail Forecasts](https://www.trendhunter.com/trends/ai-will-reshape-commerce.md) - [Luxury E-Commerce Apps](https://www.trendhunter.com/trends/ecommerce-apps.md) - [South African Retail Expansions](https://www.trendhunter.com/trends/amazon-8.md)