# Intuitive App Notifications This Program Helps Companies Personalize Mobile Notifications By Katherine Pendrill | Published 2015-09-03 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/mobile-notifications References: [venturebeat](http://venturebeat.com/2015/02/11/kahuna-personalizes-apps-with-dynamic-deep-linking/) & [kahuna](https://www.kahuna.com/) 'Kahuna' designed a new program that helps companies [personalize their mobile notifications](https://www.trendhunter.com/trends/deengdong). Many websites are equipped with technology that allows them to personalize links based on a user's browser history. While this technology is commonplace for desktop applications, there are no comparable programs for apps. Kahuna has devised a new way for companies to add an additional level of personalization to their mobile notifications. Instead of simply taking users to a generic webpage, the 'Dynamic Deep Linking' program will direct users to a specific screen. These screens are based on information collected from a user's browser history. The idea is to help consumers save time by taking them directly from a notification to a relevant page. The new technology can help companies utilize a customer's personal history in order to provide more [personalized app notifications](https://www.trendhunter.com/trends/pin-ai). This unique approach ensures that customers are directed to relevant content rather than generic information. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 31% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Intuitive App Notifications:** The trend of personalizing mobile notifications for a more intuitive user experience. - **Dynamic Deep Linking:** The trend of directing users to specific screens within an app based on their browser history for a more personalized experience. - **Utilizing Customer History:** The trend of leveraging customer's personal history to provide more relevant and personalized app notifications. ### Who This Affects Most - **Mobile App Development:** The industry that can incorporate intuitive app notifications and dynamic deep linking to enhance user engagement. - **Marketing and Advertising:** The industry that can utilize the trend of utilizing customer history to deliver more targeted and personalized app notifications. - **Technology:** The industry that can drive the innovation of intuitive app notification technologies and dynamic deep linking programs. ## Related on Trend Hunter - [Adaptive Game Experiences](https://www.trendhunter.com/trends/ai-layer.md) - [AI-Enhanced Marketing Automation Platforms](https://www.trendhunter.com/trends/customer-outreach.md) - [Smart Notification Filtering](https://www.trendhunter.com/trends/notialarm.md) - [Engagement Notification Platforms](https://www.trendhunter.com/trends/letsnotify.md) - [Experience-Enhancing POS Retail Apps](https://www.trendhunter.com/trends/momentapps.md) - [Personalized Marketing Platforms](https://www.trendhunter.com/trends/personalized-marketing-platform.md) - [AI Content Optimization Solutions](https://www.trendhunter.com/trends/dynamic-email.md) - [Health Data Personalization](https://www.trendhunter.com/trends/sahha.md) - [Notification Management Solutions](https://www.trendhunter.com/trends/novu.md)