# Mobile Nintendo Games Nintendo is Working with DeNA to Create Original Experiences for Smartphones By Amelia Roblin | Published 2015-03-17 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/mobile-nintendo References: [theverge](http://www.theverge.com/2015/3/17/8230477/nintendo-dena-mobile-games-announcement) & [dena](http://dena.com/intl/press/2015/03/nintendo-and-dena-form-business-and-capital-alliance.html) It's the second decade of the 2000s; mobile [Nintendo](https://www.trendhunter.com/trends/nintendo-phone-concept) is coming and you'll no longer need a console to play your favorite video games. The maker of classic digital quests like Super Mario is teaming up with :DeNA of Japan to make [handset-specific apps](https://www.trendhunter.com/trends/cd-projekt-red-scopely). Don't expect to see anything like what you've played before, however, because the alliance is set to produce original story lines, characters and challenges that are optimized for interaction with touchscreen devices. The announcement for the new Nintendo IP for tablets and smartphones coincided with SXSW 2015, rousing fans online amidst a general spirit of Internet buzz surrounding developments in interactive technology. Pretty soon, a simple tap on your display will bring mobile Nintendo to your fingertips. Photo Credit: [Cult of Android](http://www.cultofandroid.com/72357/nintendo-gives-in-mario-zelda-and-more-are-coming-to-your-smartphone/) ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 57% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Mobile Nintendo Games:** Nintendo is partnering with DeNA to develop original mobile games for handheld devices. - **Touchscreen Gaming:** Nintendo is optimizing new mobile games for touchscreen devices. - **Original Nintendo Ips:** Nintendo is creating new original characters, storylines and challenges for mobile games. ### Who This Affects Most - **Gaming:** The video gaming industry has an opportunity to expand its reach to mobile devices. - **Mobile Technology:** Advances in touchscreen technology can lead to innovative solutions for gaming and other applications. - **Entertainment:** Mobile Nintendo games have the potential to disrupt the entertainment industry by offering new ways to consume and interact with content. ## Related on Trend Hunter - [Branded Gaming Hardware Smartphones](https://www.trendhunter.com/trends/nintendo-phone-concept.md) - [Relaxed Interactive Mobile Games](https://www.trendhunter.com/trends/pikmin-finder.md) - [Gaming Console Smartphones](https://www.trendhunter.com/trends/nintendo-switch-phone-concept.md) - [Meta Mobile Gaming Consoles](https://www.trendhunter.com/trends/nintendo-switch-small-invader.md) - [Expansive Series Mobile Games](https://www.trendhunter.com/trends/monster-hunter-series.md) - [Interactive Video Game-Themed Tours](https://www.trendhunter.com/trends/play-nintendo-tour.md) - [Nostalgic Gaming Devices](https://www.trendhunter.com/trends/playdate-handheld.md) - [Mobile Retro Gaming Handsets](https://www.trendhunter.com/trends/ayaneo-pocket-ace.md) - [Flipped Handheld Gaming Devices](https://www.trendhunter.com/trends/flip-ds.md)