# Eye-Opening Spanglish Commercials The AT&T Mobile Movement Campaign Targets Young Latinos By Meghan Young | Published 2015-01-21 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/mobile-movement References: [adage](http://adage.com/article/cmo-strategy/t-vice-roll-spanglish-spots-court-young-latinos/294211/) & [att](http://www.att.com/) AT&T's Mobile Movement took a very ethnic turn with a clever commercial spot targeting young Latinos. In an effort to hone in on what it's like to be bilingual, and to communicate through two different languages, the commercial interviews millennials as they describe what its like and how it feels to essentially speak 'Spanglish.' Although the idea of communication permeates through the Mobile Movement commercial, it manages to allow honest observations and beliefs to live at the forefront. Although they address many of the difficulties they face being bilingual, they also hone in on what makes them special. Touching, endearing and powerful, the Mobile Movement commercial demonstrates Hispanic marketing at its finest. People of many backgrounds will identify with their sentiments. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 78% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Ethnic Targeting:** Opportunities for businesses to create advertising campaigns that specifically target different ethnic groups. - **Bilingual Communication:** Innovation opportunities to develop products and services that cater to people who communicate in multiple languages. - **Cultural Identity:** Potential for brands to embrace and celebrate different cultural identities in their marketing strategies. ### Sectors Adopting This - **Advertising:** Disruptive innovation opportunities in creating targeted advertising campaigns for specific ethnic groups. - **Language Services:** Opportunities for disruption in providing innovative language solutions for bilingual communication. - **Marketing:** The potential to disrupt traditional marketing strategies by incorporating cultural identity and diversity into campaigns. ## Related on Trend Hunter - [Generative AI Interpreter Campaigns](https://www.trendhunter.com/trends/the-next-big-thing-is-you.md) - [Inclusive Hair-Styling Campaigns](https://www.trendhunter.com/trends/myhairamimodo.md) - [Uplifting Latin Business Campaigns](https://www.trendhunter.com/trends/ups.md) - [Youth Culture Telecom Campaigns](https://www.trendhunter.com/trends/deutsche-telekom.md) - [Nostalgic Long-Form Infomercials](https://www.trendhunter.com/trends/mint-mobile-mintfomercial.md) - [Humorous Tequila Campaigns](https://www.trendhunter.com/trends/dont-be-a-gringo.md) - [People-Powered Intelligence Campaigns](https://www.trendhunter.com/trends/abuela-intelligence.md) - [Critical Spicy Snack Campaigns](https://www.trendhunter.com/trends/flamin-hot-campaign.md) - [Streetstyle Flavor Campaigns](https://www.trendhunter.com/trends/turn-it-up.md)