# Fashion Try-On Websites MySize Created 'Modelista' to Show Off Its Mobile Measurement Technology By Laura McQuarrie | Published 2018-12-19 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/mobile-measurement-technology References: [prnewswire](https://www.prnewswire.com/news-releases/my-size-launches-online-store-modelista-to-showcase-mysizeid-mobile-measurement-technology-for-online-retailers-300768815.html) & [modelista.shop](https://www.modelista.shop/) In order to show off the full capabilities of the MySizeID mobile measurement technology, MySizeID created an online store called 'Modelista.' The Modelista webshop is a place to purchase a variety of apparel, including everything from trousers and shirts to coats. The platform was developed to specifically address one of the largest obstacles that consumers face when [online shopping](https://www.trendhunter.com/trends/ai-virtual-fitting-room)—not being able to [physically try on a product](https://www.trendhunter.com/trends/virtual-tryon-for-online). Thanks to the integration of MySizeID, Modelista shows how easy it is for web shoppers to measure themselves with their personal fit profile and get [size recommendations for apparel](https://www.trendhunter.com/trends/sizekick) items listed on the site. Modelista, a proof of concept for retailers, shows how the MySizeID mobile measurement technology has the potential to boost both sales and customer loyalty. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 48% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Mobile Measurement Technology:** Online retailers can benefit from integrating mobile measurement technology solutions, such as MySizeID, to help customers get accurate size recommendations for online purchases. - **Virtual Try-on:** The use of virtual try-on technology can enhance the online shopping experience and help to overcome the challenges of not being able to try on products before purchase. - **Proof of Concept Stores:** Creating proof of concept stores, like Modelista, can demonstrate product capabilities and bring more customers to a brand's online marketplace. ### Who This Affects Most - **Fashion Retail:** Fashion retailers can benefit from utilizing MySizeID's mobile measurement technology and virtual try-on tools to improve the online shopping experience and increase sales. - **E-commerce:** The integration of mobile measurement technology and virtual try-on in e-commerce can help to bridge the gap between online and offline shopping experiences, increasing customer trust and loyalty. - **Technology Solutions:** The development of innovative mobile measurement technology and virtual try-on solutions can disrupt traditional retail and e-commerce industries, providing a competitive edge for companies offering these services. ## Related on Trend Hunter - [eCommerce Fashion Sizing Solutions](https://www.trendhunter.com/trends/stailor.md) - [AI Body Measuring Platforms](https://www.trendhunter.com/trends/fytted.md) - [AI-Powered Measuring Tools](https://www.trendhunter.com/trends/3dlook.md) - [Size-Replicating Try-On Technologies](https://www.trendhunter.com/trends/google-shopping.md) - [Digital Try-On Solutions](https://www.trendhunter.com/trends/bariano.md) - [Virtual Outfit Try-Ons](https://www.trendhunter.com/trends/wardrobe-ai.md) - [GenAI Clothing Try-Ons](https://www.trendhunter.com/trends/ai-clothes-tryon.md) - [AI Pet Sizing Solutions](https://www.trendhunter.com/trends/shopping-for-pet-clothing.md) - [Instant Virtual Fitting Tools](https://www.trendhunter.com/trends/heybeauty-ai-tryon-copilot.md)