# Intoxicating Dating Stunts Primus' Mobile Marketing Stunt Targets Guys on Tinder By Laura McQuarrie | Published 2015-01-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mobile-marketing-stunt References: [creativecriminals](http://creativecriminals.com/primus/bartinder) & [youtube](https://www.youtube.com/watch?v=D9fY_2HvoII) Since there are more and more people meeting through [online dating sites and apps](https://www.trendhunter.com/trends/offline-dating-experiences), this means fewer chance encounters at a bar—but Belgian beer brand Primus wanted to discourage this behavior with a clever mobile marketing stunt called 'Bartinder.' The beer brand had a bunch of women set up fake profiles on the site, which were quick to be matched with interesting guys. The last photo in the sets that the women uploaded made a quip about how a real man would try to pick her up at a bar before resorting to [Tinder](https://www.trendhunter.com/trends/crush-feelings). As well, the stunt included a coupon that guys could use at a particular bar to get [two free beers](https://www.trendhunter.com/trends/go-for-dos)—one for the guy and another for a date. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 21% | Activity: 62% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Online Dating:** Disruptive innovation opportunity: Develop new mobile marketing strategies to engage users on online dating platforms. - **Mobile Marketing:** Disruptive innovation opportunity: Create interactive and attention-grabbing mobile marketing stunts to promote brands and products. - **In-person Encounters:** Disruptive innovation opportunity: Bridge the gap between online and offline dating experiences by encouraging more in-person encounters through innovative approaches. ### Industries Being Reshaped - **Alcohol and Beverage:** Disruptive innovation opportunity: Utilize creative marketing tactics, such as offering incentives, to attract customers and increase brand loyalty in the alcohol and beverage industry. - **Technology and Apps:** Disruptive innovation opportunity: Develop innovative features and functionalities in dating apps to enhance user experience and stand out in the competitive market. - **Hospitality and Entertainment:** Disruptive innovation opportunity: Collaborate with bars and venues to create unique experiences that promote social interactions and encourage offline engagements. ## Related on Trend Hunter - [Bar-Focused Dating Apps](https://www.trendhunter.com/trends/bar-dating-1.md) - [Dating-Style Bar Discovery Platforms](https://www.trendhunter.com/trends/bar-dating.md) - [Anti-AI Beer Billboards](https://www.trendhunter.com/trends/heineken-friend.md) - [Playful Gen-Z Dating Campaigns](https://www.trendhunter.com/trends/crush-feelings.md) - [Social Connection Campaigns](https://www.trendhunter.com/trends/is-this-seat-taken-campaign.md) - [Rom-Com Dating App Campaigns](https://www.trendhunter.com/trends/tinder-it-starts-with-a-swipe.md) - [Dating App-Themed Store Experiences](https://www.trendhunter.com/trends/swipemart.md) - [Presence-Boosting Bar Campaigns](https://www.trendhunter.com/trends/shes-got-a-tab.md) - [Branded Departure Boards](https://www.trendhunter.com/trends/bumble-airlines.md)