# Beacon-Powered Retail Platforms Swirl's Mobile Marketing Platform Engages Consumers on a New Level By Alyson Wyers | Published 2014-06-02 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/mobile-marketing-platform References: [gpsbusinessnews](http://www.gpsbusinessnews.com/Swirl-s-Beacon-Marketing-Platform-Selected-as-Most-Innovative-Ad-Technology-at-the-2014-MITX-Awards_a4851.html) & [swirl](http://www.swirl.com) Swirl Network's iBeacon Mobile Marketing Platform recently won the Most Innovative Ad Technology at the 2014 MITX Awards. The annual award event celebrates digital creativity in New England. The beacon technology-powered platform was recognized for its approach to mobile advertising and consumer engagement. The iBeacon is the first end-to-end in-store mobile marketing platform, utilizing SecureCastTM broadcasts, a Swirl marketing console, Swirl's Mobile Client SDK and Enterprise cloud services. Through a smart bluetooth device, Swirl's indoor positioning broadcasting devices offer a new level of location tracking to any mobile app. The marketing console allows for administration, analytics and reporting, beacon and campaign management. Meanwhile Swirl's Mobile Client SDK transforms an existing retail app for a more engaging in-store shopping experience while allowing publishers and lifestyle brands to generate revenue. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 82% | Activity: 95% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Beacon-powered Retail Platforms:** Opportunity for retailers to utilize beacon technology to enhance consumer engagement and location tracking in-store. ### Who This Affects Most - **Mobile Advertising:** Disruptive innovation opportunity to revolutionize mobile advertising using beacon technology for targeted marketing. - **Retail:** Adoption of beacon-powered platforms can revolutionize the in-store shopping experience and improve consumer engagement. - **Marketing Technology:** Incorporation of beacon technology into marketing platforms offers new opportunities for administration, analytics, and campaign management. ## Related on Trend Hunter - [Interactive In-Store Ads](https://www.trendhunter.com/trends/visibubble.md) - [In-Store Audience Engagement Solutions](https://www.trendhunter.com/trends/instore-audience-engagement.md) - [Geo-Fencing Advertising Features](https://www.trendhunter.com/trends/geofencing-feature.md) - [AI-Powered Marketing Services](https://www.trendhunter.com/trends/skai-io.md) - [Influencer-Targeted AI-Powered Tools](https://www.trendhunter.com/trends/blue-hour-studios.md) - [Location-Based Social Media Platforms](https://www.trendhunter.com/trends/spotselfie.md) - [Personalized Marketing Platforms](https://www.trendhunter.com/trends/personalized-marketing-platform.md) - [Influencer-Focused App Development Platforms](https://www.trendhunter.com/trends/mobile-app-development-platform.md) - [Multichannel Wayfinding Solutions](https://www.trendhunter.com/trends/multichannel-wayfinding-solution.md)