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# Emoji Bobblehead Stunts
This TalkTalk Mobile Marketing Campaign Promotes a Test on Emoji IQ

By Laura McQuarrie | Published 2015-05-19 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/mobile-marketing-campaign
References: [prexamples](http://prexamples.com/2015/05/emoji-people-spotted-in-london-to-promote-talktalk-microsite/) & [testyouremojiiq](http://www.testyouremojiiq.com/)

In an attempt to connect with young, tech-savvy consumers who often communicate more in emojis than in words, TalkTalk Mobile set up a mobile marketing campaign that encourages people to find out their Emoji IQ by taking a test. The test was developed in partnership with a linguistics professor, giving credibility to this universal language that's being adopted faster than ever.

To promote the online test, TalkTalk Mobile unleashed people wearing [emoji masks](https://www.trendhunter.com/trends/rinko) onto the streets of London, stirring up curiosity about the online quiz.

The aim of the Emoji IQ test is to score 100%, but even if you fail miserably, TalkTalk Mobile put together some [YouTube](https://www.trendhunter.com/trends/emo-robot-1) videos on how to become an emoji master.

## Trend Insights (Trend Hunter)

- Score: 6.2/10
- Popularity: 85% | Activity: 92% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts)

## Key Themes

### Key Themes Behind This Trend

- **Emoji Communication:** Businesses can explore new ways to incorporate emojis into their communication strategies, creating engaging and relatable content for young, tech-savvy consumers.
- **Mobile Marketing:** Companies can leverage mobile marketing campaigns to connect with their target audience, using innovative approaches like emoji-themed tests and interactive experiences.
- **Online Quizzes:** The popularity of online quizzes provides opportunities for brands to create interactive experiences that entertain and educate consumers, ultimately increasing brand awareness and engagement.

### Where This Applies

- **Advertising & Marketing:** The advertising and marketing industry can embrace disruptive innovation by incorporating emojis and interactive mobile campaigns into their strategies, capturing the attention of young consumers.
- **Education:** The education industry can utilize online quizzes and gamified learning experiences to make education more engaging and entertaining, catering to the preferences of younger generations.
- **Technology & Communication:** The technology and communication industry can develop innovative platforms and tools that enhance emoji communication, enabling individuals and businesses to express themselves more creatively.

## Related on Trend Hunter

- [Emoji-Inspired Beer Campaigns](https://www.trendhunter.com/trends/emojiless.md)
- [Emoji Language Guides](https://www.trendhunter.com/trends/emojitalk.md)
- [Emoji Party Games](https://www.trendhunter.com/trends/speedmoji.md)
- [Emoji Word Games](https://www.trendhunter.com/trends/quiz-blitz.md)
- [Personalized AI Emojis](https://www.trendhunter.com/trends/emojifyer-ai.md)
- [Personalized Animated Emojis](https://www.trendhunter.com/trends/omoji.md)
- [Emoji-Deciphering Puzzle Games](https://www.trendhunter.com/trends/emoji-riddle-challenge.md)
- [Emoji-Only Communication Toys](https://www.trendhunter.com/trends/sega-emojam.md)
- [AI Emoji Assistants](https://www.trendhunter.com/trends/emoji-bot.md)