# Mobile House Party Ads Bacardi's 'The House Party' Previews the Brand's Upcoming Country-Wide Tour By Christopher Magsambol | Published 2015-10-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mobile-house-party References: [adweek](http://www.adweek.com/adfreak/bacardi-literally-took-party-highway-rollicking-ad-relocating-house-167536) & [youtube](https://www.youtube.com/watch?v=Ogs6uD4xlNY&feature=youtu.be) [Bacardi's](https://www.trendhunter.com/trends/mtv-video-music-awards1) new ad creates a fictional mobile house party that is constantly on the move, and seemingly being followed by everyone imaginable. Despite being logistically impossible, Bacardi will offer the next best thing -- a house party tour -- starting in Philadelphia on Halloween. The ad depicts a group of friends that turn a house relocation into raucous non-stop party that features a DJ and bathtub full of Bacardi. The ad embraces the unbelievability of the mobile house party and positions its brand as a representation of a good time. Rather than upscaling its product to be featured in luxurious clubs, Bacardi's newest campaign instead appeals to the everyday person, frat boy or [party animal](https://www.trendhunter.com/trends/every-party-animal). The idea behind [BBDO NY's](https://www.trendhunter.com/trends/back-rack-hack) first ad for the liquor company is that "there's nothing in the way" of a good party. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 13% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Mobile House Party Tours:** Companies can create mobile house party tours to promote their brands and give consumers a unique experience. - **Unconventional Brand Promotion:** Brands can create unconventional and unique campaigns to differentiate themselves and appeal to their target audience. - **Appealing to Everyday Consumers:** Brands can create campaigns that appeal to everyday consumers rather than upscale products for luxury customers. ### Where This Applies - **Alcohol Industry:** Companies in the alcohol industry can create unique and mobile experiences to promote their products and stand out in a crowded market. - **Event Planning Industry:** The event planning industry can create and execute mobile house party tours for brands looking to promote their products and create a memorable experience for attendees. - **Entertainment Industry:** The entertainment industry can incorporate mobile house party tours into their promotions for upcoming events to create excitement and buzz among potential attendees. ## Related on Trend Hunter - [Music-Centric Branding Initiatives](https://www.trendhunter.com/trends/mtv-video-music-awards1.md) - [Bar Cart Mascots](https://www.trendhunter.com/trends/new-ad-series.md) - [House Party-Themed Campaigns](https://www.trendhunter.com/trends/hiders-keepers.md) - [Spontaneous Summer Picnics](https://www.trendhunter.com/trends/hangout-of-home.md) - [Musical Beer Campaigns](https://www.trendhunter.com/trends/desperados-beer.md) - [Halloween-Themed Alcohol Bottles](https://www.trendhunter.com/trends/halloweenthemed-alcohol-bottles-bacardis-limited-edition-bottle-will-light-.md) - [Cocktail-Branded Spooky Sweepstakes](https://www.trendhunter.com/trends/real-spirits-inside.md) - [Small-Scale House Parties](https://www.trendhunter.com/trends/worlds-smallest-house-party.md) - [Beer-Pouring Party Billboards](https://www.trendhunter.com/trends/jubel-billboard.md)